10 tips for getting the most out of social media platforms and tools


There is an ever-growing list of social media platforms and tools that businesses can use for marketing. But opening accounts is just the beginning. You also need to be able to make the most of the tools and features available to you. Read advice from members of the online small business community below.

Find out what Twitter users want from your content

Twitter can be a bit confusing for some brands. You may not know exactly how to interact with subscribers using limited characters and media. So it’s worth looking at the research on what people expect from the platform. This Social Media Today article by Andrew Hutchinson includes research directly from Twitter.

Convert Instagram followers into paying customers

An active social media following can be an asset, but only if you are able to convert them into customers. A few extra steps can help you close sales once you’ve built a following. Learn more in this Startup Bonsai article by Christopher Benitez. Then visit the BizSugar Community to see what members are saying.

Boost your engagement on Twitter

Twitter is a great place for quick conversations and responding to customer service requests. But many brands struggle to foster a consistently high level of engagement. For more on this topic, read this Social Media HQ by Christian Zilles.

Consider using Facebook video ads

Facebook offers a variety of advertising styles to connect businesses with customers. Video ads can be particularly powerful in communicating a message. This Sprout Social post from Chloe West includes a guide to Facebook video ads for small businesses.

Using social media for workplace marketing

Social media isn’t just for communicating with customers. It can also be an effective method of communication in the workplace. Learn how to message employees on social media in this Pixel Productions article by Karen Anthony.

Save time by posting new content on social media

With so many social platforms and post types, posting to social media can take a bit of time. However, there are tools available to make publishing more efficient. Lyn Wildwood reviews one option in this Blog Wizard article.

Use These Social Media Tools for Freelance Content Writers

Social media is ideal for content writers looking to promote their services. But some platforms and tools are better suited to this niche than others. Elijah Shoesmith compares two social media tools for freelance content creators in this Inspire to Thrive article.

Check out the hottest marketing trends of 2022

Social media is definitely an important part of the marketing landscape in 2022. But it’s not the only trend marketers should be focusing on this year. Rizza DC reviews 12 trends for this year. And BizSugar members commented on the post here.

Host Social Media Contests Using These Free Apps

Giveaways can increase engagement and help you reach more people on social media. However, organizing all the entries can be a challenge. In this article, Adam Connell lists several apps available to help you organize successful social giveaways.

Master the art of marketing yourself

Social media isn’t just for promoting your business. It can also help position you as an expert in your industry, which could open up more opportunities in the future. Marty Zwilling of Startup Professionals Musings shares tips for marketing yourself in this article.

If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]

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