There are tons of technology tools and trends that can impact your digital marketing strategy. From social media to SEO, it’s important to keep up to date with the latest methods and platforms. These tips from members of the online small business community can help.
Prepare for the evolution of connectivity
New technologies are driving new trends in how people connect online. This can have far-reaching implications for businesses that market digitally. See thoughts on some of Rachel Strella’s top trends in this Strella social media post. Then go to BizSugar to see which members are saying.
Stay up to date in SEO
The rules and strategies used for SEO are constantly evolving. So if you are stuck in the past, your efforts may not achieve the desired results. Get on board by consulting the resources listing in this article from Loren Baker’s Search Engine Journal.
Use user-oriented testing to improve SEO
To really improve your current SEO strategy, you need to think like one of your website’s users. Split testing can really be helpful for this. Discover the importance of user-oriented SEO testing in this Semrush blog post by Brian Mosley.
Follow the four S’s for success on social media
Your business probably already uses social media for marketing. But with so many tools and techniques promoted online, it can be easy to overcomplicate things. In this article SmallBiz Technology, Hardik Oza outrun some basic concepts that all social media marketers should remember.
Keep etiquette in mind when using social media
Social media isn’t just about tech trends. It’s still a way for human beings to communicate with each other. It is therefore important to keep the label in mind. Inspire to Thrive’s Lisa Sicard reviews social media etiquette tips here. So see what BizSugar members think about posting here.
Conduct a social media audit
If your current social media strategy isn’t achieving all of your goals, it’s worth taking a closer look. This is where an audit can come into play. Learn more on social media audits and how to use them for your brand in this article Forward Vision Marketing by Kris Kozamchak.
Find the easiest ways to post content on social media
Many businesses use multiple social media platforms to reach their audience. It may require a significant time commitment to post and engage with followers. Fortunately, there are tools available to simplify the process. Adam Connell Comments an option in this Blog Assistant article. And BizSugar members also shared comment here.
Monetize your blog using sponsored post networks
If you’re using your blog as a way to make money, you’ve probably offered sponsored content to brands. Manually managing these relationships can be lucrative, but time-consuming. Sponsored post networks offer a more effective solution. Find out about them in this Platter of Gold post by Elechi Emekobum.
Protect your brand with automated monitoring
No matter how effective your digital marketing efforts are, your brand can suffer if others disparage your brand online. However, there are tools that can monitor mentions for you, giving you a chance to respond quickly. Lily this post from Search Engine Watch by Elizabeth Matsangou for more on this topic.
Find the best CRM software for your business
CRM has long been an important type of tool for businesses. But today, there are more specific programs than ever. So you can find software with the exact features your business needs to interact with customers. In this article, Neil Patel offers thoughts on finding the best options.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]