1xBet, FairPlay to Parimatch News, how betting sites are using news and sports blogs as a substitute to challenge India’s ad betting platform ban


Bombay, October 3: The Narendra Modi-led government on Monday issued notices to news websites, OTT platforms and private satellite TV channels, asking them to refrain from running advertisements from online betting platforms. “It has been observed that promotional content and advertisements of betting platforms are still visible on some digital news platforms and OTT platforms. Some online offshore betting portals have started using websites as a substitute for advertising digital media betting platforms,” ​​the Center said. in his opinion.

The reviews were supplemented with evidence containing direct and substitute advertisements from offshore betting platforms such as Fairplay, PariMatch, Betway, Wolf 777 and 1xBet. The Center has categorically requested news sites and OTT platforms to refrain from displaying advertisements from these betting platforms or their substitute news sites. Ads on betting sites: The center is asking news websites and TV stations to refrain from running advertisements from offshore betting sites.

MIB tweeted:

Why is the Center issuing a notice on banning advertisements on betting platforms?

Although the Center has warned news websites, OTTs and private channels against online betting ads, this is not the first time action has been taken against betting ads. In June this year, the Department of Information and Broadcasting (I&B) issued a notice to print, electronic and digital media to refrain from advertising online betting platforms.

“The online betting advertisements are misleading and do not appear to be in strict compliance with the Consumer Protection Act 2019, the Advertising Code under the Cable Television Networks Regulation Act 1995 and advertising standards under the standards of journalistic conduct established by the Press Council of India under the Press Council Act 1978,” the Center had said in a statement. Ban on porn websites: 63 porn websites blocked in India; Check out the full list here.

However, finding a loophole in the review, these betting platforms have created blogs and news websites where one can read sports news and articles such as football, cricket, kabaddi and others. They also offer match predictions and tips, to help with substitution advertising. Under the guise of news and articles, these websites or blogs promote betting and gambling as substitute advertising. Under cover of news, these platforms are trying to establish themselves in India.

During the Asian Cup 2022, an image of Yuvraj Singh flashed on the screens. The former Indian cricketer was promoting a professional sports blog, 1xBet. Likewise, several celebrities have promoted these betting sites through surrogate advertisements.

The sites are widely advertised on TV and digital news platforms as news and sports blogs, but a simple Google search on their brand names lands on their betting portals.

Watch the FairPlay ad video

Screenshot of Google search

Fairplay News (Photo credits: Screenshot from Google search)

Another Google search result

Parimatch (Photo credits: Screenshot from Google search)

What is Alternative Advertising?

Surrogate advertising is a form of advertising used to promote highly regulated or banned products under the disguise of another product. Alternative advertising is used when a product cannot be advertised openly, is disguised as a by-product. In the past, we have seen many examples of alcoholic beverage brands selling music CDs, glassware, and packaged drinking water.

As betting and gambling are illegal in most parts of India, the Center has warned that contravention/violation of the notice against advertisements of betting sites may result in criminal prosecution under applicable laws .

(The above story first appeared on LatestLY on October 03, 2022 at 10:15 PM IST. For more news and updates on Politics, World, Sports, Entertainment and Fashion of life, log on to our website latestly.com).


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