4 new social media features you need to know about this week


Screenshot from TikTok blog

TikTok, YouTube and Twitter announced new features last week that promise to improve photo and video editing, content markup and audio spaces.

Here is a summary of this week’s news.

TikTok adds a new photo mode for still images

TikTok has taken the final step in its war with Instagram adding a way for users to share still images on its application.

The new feature looks exactly like Instagram’s carousels.

“Photo mode lets you share carousel posts of still images that automatically display one after the other,” TikTok said in a statement on its site. “You can add music to the soundtrack of the images, which viewers can go through at their own pace.”

TikTok also announced that creators now have 2,200 characters to accompany each clip, which will allow for more description on posts and give users more power to search for posts on the app and search engines.

TikTok announces new video editing tools

TikTok too recently announced new video editing tools designed to help communicators easily adjust clips, sounds, images and text on the app.

The site announced in the blog post that these changes will allow users to:

  • Edit snippets: Stack, trim and split video clips.
  • Change sounds: Cut, trim and set duration of sounds.
  • Modify and position the text: Edit, position, and set the duration of text more easily.
  • Add overlays: Add photo and video overlays for picture-in-picture (or video-in-video) stacking.
  • Adjust video speed: Speed ​​up or slow down the pace of video clips.
  • Frame content: Rotate or zoom in and out the frame of individual clips.

YouTube introduces account credentials

Youtube account handles introduced in addition to existing channel names.

These will be identified by @ before the channel name.

Descriptors will be rolled out gradually, and accounts that have already been verified with Google will remain verified unless they change their channel name.

“Handles will appear on channel pages and shorts, so they’ll be instantly and consistently recognizable,” YouTube said in a blog post announcing the move. “It will soon be easier and faster to mention yourself in comments, community posts, video descriptions and more. For example, creators can be quoted in a mention in the comments or tagged in the title of a recent collaboration, helping them increase their visibility and reach new audiences. »

Twitter is considering dedicated audio spaces in its communities

Twitter plans to allow community admins to create dedicated audio spaces in their groups.

“With this experience, a group of admins and moderators in the United States will receive access to create live spaces within their Twitter communities,” Twitter said. “Audio in Communities adds an extra layer of personality and connectivity beyond 280 characters; By initiating community- and topic-specific live audio conversations, community admins will be able to better lead their communities, engage their members, and participate in quality conversations with other like-minded people. same interests.

According socialmediatoday.comyouThe new Twitter feature is similar to Reddit’s Reddit Talks audio chat option and Facebook’s Community Audio Channels.

Chris Pugh is an editor for PR Daily. Follow him on Twitter and LinkedIn. Send story ideas to [email protected].



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