Brand assets – tangible or intangible, have a huge impact on how your brand performs in the market.
These strengths determine how people perceive your brand and shape your brand identity overtime. Only things that faithfully represent your vision and values can become your main brand assets.
You need to audit your brand assets that you own (including old ones) to create an organized list of potential brand assets. Then refer to your brand’s guidelines and check the gaps again. Once done, brainstorm with your teammates to discover the most critical brand assets for your brand.
Here are 5 essential brand assets to establish a strong brand identity:
1. Create a unique brand logo that reflects your identity
The first visual representation of any brand is its logo. If you have a unique and attractive logo with the right combination of colors, you can become a memorable brand in this competitive market. All you need to do to create an amazing logo is stay true to your brand and merge it with the latest trends.
Your logo isn’t just a brand asset, it’s a keepsake for every customer who meets your brand. Therefore, it also occupies a special place in the brand identity guidelines document. Make sure to use high quality icons, customize the typography to suit your business activities, and incorporate the KISS approach (keep it simple silly!).
2. Follow the same brand guidelines
The purpose of branding guidelines is to make sure that all team members are aware of how your brand interacts with audiences. It’s an organized document that contains information on various dos and don’ts regarding your brand identity. The importance of brand guidelines goes beyond the visuals and colors involved, as it covers the history, values and motivation of your brand.
Brand guidelines As an asset of your branding efforts, it’s critical to keep everyone on the same page and maintain brand consistency across different channels. The document can be a harmonious collection of different branding elements like your logo, graphics, terms and conditions, etc.
3. Use attractive colors and typography
Colors help you express the emotions attached to your brand and work wonders on the overall presentation of your business. Whether it’s an elegant mix of solid colors or a trendy combination of vibrant shades – you can experiment with whatever you want and finalize the one that perfectly matches your brand personality.
It is imperative to use a typeface optimized for different screen sizes after the rapid evolution of smartphones. Be sure to document all acceptable fonts in your brand guidelinesand never miss an opportunity to personalize the typography for your brand.
4. Focus on brand visuals
All images, graphics, gifs, icons and other media files constitute your branding visuals. These play an essential role in establishing a connection with the visitor since each visual has an emotion and a message attached to it. They can be funny, emotional, nostalgic or motivating, depending on the nature of your brand.
Keep an eye on your competition and observe trends in their visual presence to craft an even better strategy for your business. Intelligent use of images can help retain users for longer periods of time, and it’s the best resource you have to show your brand confidence.
5. Have up-to-date legal information
Legal information related to your business is a crucial brand asset and is also an integral part of the brand identity guidelines document. Today, most brands have a dedicated section on their website and provide downloadable copies to visitors.
Make sure your terms and conditions the pages are up to date and deal with all possible scenarios in a descriptive manner. This part is best left to the experts as any hiccups here can disrupt the normal functioning of your business. A well-organized legal document gives your brand an important look.
Branding It’s about building your brand around the values you respect and admire. The process becomes easier when you have a clear understanding of your brand strengths. Your logo, typeface, branding guidelines, etc. are crucial brand assets that you should use for the betterment of your business.