6 business blogging platforms to consider

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Post quality, relevant content is arguably the best form of inbound marketing that a brand can engage in. And yet the numbers do not fully reflect this. In 2017, 66% of marketers reported using blogs in their social media content. But that means 34% of marketers are still unaware of the power of blogging.

The power of blogging

It’s 2018, but some brands are still not reaping the benefits of regularly posting content. What benefits, I hear you asking? Consider this statistic, B2B marketers who engage in blogging get 67% more leads than B2B marketers who don’t blog. This increase in the number of leads alone is reason enough to start blogging today. Aaron Wolpoff, senior inbound marketing strategist at 41Orange, based in San Diego, Calif., Agrees: “Blogs are incredibly powerful because, unlike reviews or social media, it’s content that the brand creates, distributes and owns. A blog provides an ongoing opportunity to engage your customers, showcase your subject matter expertise and drive relevant traffic to your website, ”Wolpoff began.

According to Wolpoff, blogging is a long-term proposition that requires ongoing care and attention. However, brands that do it right will have a strong competitive advantage.

Jason Hall, Founder and CEO of FiveChannels, based in Destin, Florida, also supported the concept of blogging as the most effective forms of marketing: “Blogging is one of the most current and effective marketing strategies. from the moment. Providing your audience with a constant flow of compelling and engaging content has become the keystone of any successful marketing strategy, ”said Hall.

For those who want to blog for their business or want to upgrade to a more robust platform, there are a myriad of different solutions to choose from. To help narrow down the list of choices, we’ve compiled a list of blogging platforms that make the process a snap. The list below has been compiled using lists found on Capterra, SproutSocial, and CreativeBloq.

Related article: Medium vs WordPress: The Battle of Blogging Platforms

WordPress is one of the more mature blogging solutions (although today it is a full-fledged content management system) on the market – which is reflected in the fact that it It is also the most popular solution, powering over 30% of the entire known web. Yes, you read that right.

In 2004, WordPress was all about blogging, and although it has surpassed that label, it retains all of the features that make it a powerful, yet accessible blogging platform. These features include media management, post management, user permissions, content release management, and the availability of thousands of themes and plugins to help strengthen functionality and design.

WordPress comes in two versions; hosted and self-hosted. To use the hosted version of WordPress, you’ll pay a small fee in exchange for hosting, support, and ad-free, although you’ll lose some of your ability to customize your WordPress site. With self-hosted WordPress, you just need to upload the open source files, host them anywhere you want, and do what you want with them.

Medium emerged as an alternative to WordPress in 2011. Like WordPress, it offers bloggers and marketers an easy and inexpensive route to publishing. However, Medium does not require any technical configuration or web hosting, which makes it even more accessible. Instead, Medium functions more like a social network, combining a friendly blog user interface with an integrated community, allowing Medium users to follow trends within and outside of the Medium ecosystem. .

Features include publisher profiles, built-in analytics, moving image grids, inline code writing, and the ability for anyone to access the Medium homepage and go viral inside. from the platform, as well as outside.

Related article: Ghost vs WordPress: A Blogger Purist’s Dilemma

After two years as Deputy Design Director for WordPress, John O’Nolan launched Ghost in 2013 as an open source platform that aimed to return to the roots of WordPress as a publishing platform. Today, Ghost remains a niche player compared to WordPress, but it stays true to its mission of making publishing easy.

Features include a markdown editor, team collaboration, content scheduling, native apps, full control over your code, and a JSON API.

Launched in 1999 and acquired by Google in 2003, Blogger is a thrill-free blogging solution. You can choose a template, customize it to some extent, get followed on the platform, and embed images and videos.

However, as a free service, Blogger has a bunch of limitations, such as only being able to post 100 blog posts on a subdomain.

There is more to Tumblr than just posting articles, which is worth considering if your brand has a lot of visual content to promote. With Tumblr, you can post articles, photos, GIFs, links, jokes, quotes, audio clips, videos, art, and pretty much everything in between.

It looks more like a social network than a blogging platform, but Tumblr is a powerful platform for getting messages out in a number of ways, especially if you’re a B2C brand.

6. Your existing CMS

If your existing CMS is the only reason you are looking for a third-party blogging platform (a slow and delicate publishing process can indeed ruin the fluidity of your blogging strategy), then feel free to ignore this point. However, if you’re using a WCMS that doesn’t make publishing a chore, it’s worth testing out the features and capabilities you already have in your possession before writing on another platform to add to your tech stack. .

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