Cake Box will open 10 new locations at Asda this year

// Cake Box extends deal with Asda after record sales for the year to March
// The cream cake retailer said it had rebounded from the impact of the pandemic

Cake Box has revealed plans to extend its kiosk contract with Asda, opening 10 new locations in the supermarket during the year.

The cream cake retailer said it had rebounded from the impact of the pandemic after sales jumped around 50% for the year to March.

Cake Box said it also saw particularly strong growth at the start of the financial year, compared to the full lockdown in the same period of 2020.

READ MORE: Cake Box hires ex-Mothercare exec as new CFO

He pointed out that sales in the 10 months to March, excluding the period of full closures, were up about 32%, with franchisees reporting like-for-like growth of 12%.

Cake Box said it was boosted by the opening of 31 stores during the period, growing it to 185 locations by the end of the year.

The retailer’s plans to expand its kiosk deal with Asda is part of its strategy to reach customers across the UK.

Cake Box Co-Founder and Managing Director Sukh Chamdal said, “It is thanks to the dedication, determination and commitment of the outstanding entrepreneurs in our Cake Box family, which continues to grow, providing opportunities to entrepreneurs, creating jobs and delivering delicious, fresh cream cakes across the country.

“We achieved another record performance for the year, demonstrating the continued appeal of our customer and franchisee offering.”

He added that online delivery and click-and-collect options helped support growth, with franchisees reporting a 41% increase in online commerce in the 12 months to March.

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