Brands can now expand their advertising opportunities by leveraging one of the largest retail advertising networks in the world
RESEARCH TRIANGLE PARK, North Carolina, July 18, 2022 /PRNewswire/ — ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new platform integrations and capabilities to help improve product visibility, meet new sources of consumer demand and increase operational efficiencies.
“With over 350 marketplace and retail integrations, ChannelAdvisor’s commitment to helping brands reach consumers at all stages of the consumer journey is evident,” said Steve Frechette, vice president of product management at ChannelAdvisor. “Our summer release further demonstrates this unparalleled support by introducing a whole network of retail media channels that allow our clients to increase their visibility on some of the world’s largest retailers. By integrating with Criteo, one of the largest retail advertising networks in the world, our sellers are now even better equipped to manage their retail media campaigns as well as their sales and order management operations – all within a single interface.”
The summer version of ChannelAdvisor includes:
Extended advertising reach with Criteo
With over five years of experience leading retail media, Criteo has established itself as an essential platform for brands looking to expand their advertising efforts across the same retail sites where they list their products. By integrating with the Criteo Retail Media API, ChannelAdvisor’s managed services and sales teams can give brand advertisers more choice in how they manage and optimize their retail media campaigns with leading retailers. , while expanding their advertising to reach high-intent shoppers in new cookies. fewer channels.
ChannelAdvisor provides brands with a central platform for product listings and advertising strategies by leveraging automation capabilities for campaign creation and management, automated bidding, and retail channel ad management favourites.
“We are thrilled to have ChannelAdvisor join Criteo’s API Partner Program,” said Sherry Smith, Executive Managing Director Global Retail Media at Criteo. “Integrating with a leading multi-channel commerce solution such as ChannelAdvisor allows brands and retailers to expand their advertising to new retail channels, while still managing their campaigns on a centralized platform.”
New product showcase functionality for brands and channels on the ChannelAdvisor Commerce Network
Since ChannelAdvisor launched its Commerce Network in late 2021, more than 1,100 sellers and channel partners have created shareable profiles using the interactive portal. In this latest release, ChannelAdvisor’s new Product Showcase feature enhances the experience by allowing sellers to promote products to potential channel partners who are seeking inventory, generating interest and cultivating new relationships.
Product Showcase also gives ChannelAdvisor distribution partners an even deeper understanding of the product catalogs offered by sellers, resulting in more connections within the commerce network, as well as mutual sales and growth opportunities for partners. distributors and sellers.
Improvements to how brands can integrate with ChannelAdvisor at scale
This release of the product also helps ChannelAdvisor customers automate key processes, including:
- Automated Listing View Export: Monitoring Marketplace listings can be a tedious task for most sellers. ChannelAdvisor’s automated export of ad views allows sellers to quickly identify and address large-scale ad issues. This allows sellers to create highly customizable ad exports that are automatically delivered to their inbox for automated processing.
- Support for webhooks: Sellers are increasingly relying on accelerated critical processes to best manage consumer demand. ChannelAdvisor’s support for Webhooks helps sellers save time and reduce processing costs by allowing them to identify orders as they occur. Users can also specify a destination and ensure that any new order events are forwarded directly to that system.
Access over 350 marketplace and retail integrations to reach new consumers
ChannelAdvisor continues to strengthen its commitment to channel diversification with support for over 350 channels globally, giving brands and retailers the reach and flexibility to introduce their products to the right consumers at the right time across the globe. With this latest release, ChannelAdvisor has added support for over 20 new channels, including:
- Bed, Bath and Beyond (US, CA)
- Check24 (DE)
- Debenhams (UK)
- Decathlon (BE, FR)
- Poshmark (USA)
- Shopee (ID, MY, PH, SG, TH, TW, VN)
- Trendyl (DE)
- Veepee (ES, IT)
1P Retail Integrations:
- Douglas (NL)
- Rue Gilt Group (USA)
More to explore
Learn more about the expansion of the ChannelAdvisor suite by registering to attend the next webinar on July 19 at 11 a.m. EDT/ 4:00 p.m. BST.
ChannelAdvisor (NYSE:ECOM) is a leading multi-channel commerce platform on a mission to connect and optimize global commerce. For more than two decades, ChannelAdvisor has helped brands and retailers around the world improve their online performance by expanding sales channels, connecting with consumers throughout the purchase cycle, optimizing their operations for performance and providing actionable insights to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels like Amazon, eBay, Google, Facebook, Walmart and hundreds more. For more information, visit www.channeladvisor.com.
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SOURCE ChannelAdvisor Corporation