The past four years have been nothing short of a roller coaster ride. From the COVID-19 pandemic to the global lockdown to the work-from-home movement to the current economic crisis, all of these events seem to have had a profound impact on social media platforms and usage.
Based on a research report, the changing trend of social media platforms can be identified through their uploads. Data used in the report began in 2018 and ended in October 2022.
When analyzing the collective results of social media apps including Meta’s Facebook and Instagram, ByteDance’s TikTok, and Musk’s Twitter, the results were quite satisfying, as the overall figure increased by fifty percent, which means that downloads went from 14 million to 20 million.
This suggests that the demand for such platforms is still intact. However, based on individual performance, the trend was not good for everyone and revealed surprising turnover.
The popular short video app TikTok topping the charts came as no surprise. The platform has managed to increase its downloads by 368% over the past 4 years. For the second position, Twitter took the place, leaving the other platforms surprised. One of the main reasons for the turnover is that Twitter is a hot topic, with Elon Musk taking over the micro-blogging platform and introducing some controversial features. The platform was able to show a 90% increase in downloads after following an almost straight linear trend since 2018.
It is believed that the current growth of Twitter is only due to the fact that it has been in the limelight recently, and after a while the trend will return to normal. On the other hand, Meta’s Instagram performed well, but compared to TikTok, Instagram was able to increase its downloads by only 11%.
While these platforms either managed to maintain their downloads or managed to increase them over time, social media giant Facebook, followed by Snapchat, were two of the most popular apps whose downloads fell. The trend can be expected to continue for another year, until 2023, and after that, a new shift might take place.
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