Chinese entrepreneur and internet celebrity Luo Yonghao announced that he was quitting all social platforms on his Weibo account at midnight on Sunday.
He recalled that it had been 13 years since he posted his first post on the Sina Weibo microblogging platform on September 7, 2009, and said he would devote himself to a new cycle of entrepreneurship from Monday.
Luo hinted that he gave an interview to the Late Post media outlet and that more details of the decision will be released on Monday afternoon by Late Post.
Luo got 17.74 million subscribers and 41.65 million reposts, comments and thumbs up on his official Weibo account, and his title on Weibo is CEO of smartphone brand Smartisan Technology.
Luo Yonghao, born in 1972 in Jilin Province, northeast China, was a star teacher at New Oriental Education & Technology, where he started his career as an English teacher in 2001.
Five years later, he left New Oriental and founded his own technology company Bullog.cn. Luo founded Smartisan Technology and launched the Smartisan smartphone with its operating system in 2012. Smartisan launched Bullet Message, a messaging app to rival WeChat in 2018, but it failed to maintain its initial success.
Slipping into deep financial turmoil with debt-ridden Smartisan, Luo entered the live-streaming industry in 2020 to earn money and tried to pay off the debt of around 600 million yuan (94.26 millions of dollars).
Luo said he would like to return to the tech industry after repaying all debt in 2022 and his new entrepreneurial venture will be a “metaverse enterprise” on his Weibo account on October 19 last year.