Global MIL Week 2022: Impact of Media on Development


The medium which is singular of MEDIA is called communication channels through which information such as messages, news, videos and other forms of data are transmitted from the sender to the receiver.

As we all know, information is dynamic and unique to its target audience, so it can take different forms such as physical forms (newspapers, billboards, etc.) and online.

Media is generally referred to as all means of communication and since our society thrives on the dissemination of information to function effectively, everything from a WhatsApp message to newspaper headlines describes all the various channels through which the information circulates.

Different types of media

Media can be divided into two main groups:

  • The footprint.
  • Diffusion. (including Internet)

Print media is known as the oldest form of media. It consists of a wide range of different forms of print such as newspapers, diaries, magazines, books and reports. It remains the most established type of media, even with the development of the Internet, as it is still the most accessible and widely used by a large portion of the population.

Broadcast media refers to the channels through which media is delivered to the general public. They include radio, television, internet, audio podcasts, video, etc. Broadcast media includes different media channels or broadcasters such as television, internet, audio podcasts, video content, etc. It is commonly used for marketing and advertising to create a more meaningful impact on the audience.

Broadcast media rose to prominence in the late 20th century and have since become a preferred source for the public to disseminate information, although scholars predict that very soon online sources will dominate.

The Internet, also known as the World Wide Web (www), is a vast system of interconnected networks. The first network called ARPANET (Advanced Research Project Agency NETwork) was first started in 1969 as a research project sponsored by the United States Department of Defense with the aim of creating an alternative means of communication outside telephone lines. In recent times, the internet has become a major source of information due to the popularity of smartphones and social media. Other Internet media include podcasts, websites, blogs, and social media.

social media

Social media can be referred to as programs, websites, or networks that allow people to share information through an internet-based device such as smartphones, computers, etc. It was born in 1977 with the launch of the six-degree profile download service.

Other forms of social media began to gain popularity in the 90s, including blogs, known as blogs, Myspace and Google. Social media has continued to grow in importance in advertising and marketing as it has become a major tool for digital marketers and social media entrepreneurs.

There are currently over 100 social media sites available for public use. The most important are Facebook, Snapchat, Tik Tok, Twitter, Instagram, Pinterest and many more.

Media and development

The role of media in society can never be overstated. Information, they say, is power. The media can be a powerful tool to make or break a society. There are instances where remarkable changes have occurred due to media involvement.

The most recent example that I’m sure everyone can attest to. That is, the latest SARS movement that happened in 2020, here in Nigeria. This incident is a typical example of the impact of the media in a society. Due to the high publicity of this movement, the government had no choice but to give in to the will of the people.

Another example is the incident in Thi, a city in Vietnam. The city suffered from industrialists who constantly polluted the Thi Vai River. Due to media involvement, manufacturers were not only forced to stop polluting the river, but they were also forced to pay compensation to affected businesses and residents. This shows how the media is a powerful instrument for change.

Role of the media in development

It is the vital role of the media to get the facts out. This allows people to be better informed about what is happening around them

The media are the voice of the people. As clearly indicated in the two examples above, the media plays the role of intermediary between the people and the government.

The media provide reviews to ensure that information is thoroughly reviewed.
The media defeat power. Through investigations and reviews that hold decision makers accountable. These apply to all aspects of media. It is through this flow of information that ideas are formed, that discussions and debates are born. And these are crucial for the development of any society politically, economically and socially.

Today, media capacity has become so important that it cannot be overlooked. Especially with the influence of social media, practically anything is possible! The government should embrace the media and use it as a force for good. The media should be allowed to operate on their own. The government should put everything in place for the media to flourish, because through them pass, transparency, better government, better standard of living and better living conditions. The media is the people and when the people are happy the nation is better off.

Negative impact of media in society

Media is an ocean of information where different content enters and spreads through different channels. Information from different sources, some verified and unverified, some valid and invalid. This has misled various people whose main source of information is the media.

The media and its negative influence on the masses has grown exponentially over the past five decades.


Everyone posts what they want. Fake news websites are widespread, publishing lies and fabricated news. While there are obviously many great upsides to media growth, there are undeniable and severe downsides. Health, social and psychological problems stem from the misuse of the media.

Depression and low self-esteem

According to the National Eating Disorder Association (NEDA), 80% of women are unhappy with their appearance and about 45% diet daily, contributing to the rise in eating disorders, low self-esteem self-esteem and depression in women. United States (NEDA).

body shame

Improper use of media is largely responsible for negatively influencing people’s lives as it develops dissatisfaction with body shapes and silhouettes. What is consistently described as beautiful on social media is often wrong. Because people model their lives so much based on social media, they start doing a lot of things to get that perfect figure.

In extreme cases, they suffer from anorexic and bulimic disorders.

Body image is about how you feel about your body. The obsession with stereotypes formed by the media that include hyper-thin and tanned women is particularly detrimental to society. Although the negative impact of the media has proven to be on women, these images have also influenced men.

Men also fight against the influence of the media to be taller, more muscular and more aggressive. Showbiz magazines and their online websites also contribute to negative body image issues.


The media, especially social networks, have been widely abused. These abuses have led to addiction among young people in particular. And it did tremendous damage to relationships with friends and family.

These media-caused problems can be minimized when we minimize how we attribute what we see on the media to our daily lives.

Also make sure that we only get our information from verified and reliable sources, and not just by random surfing the internet. Finally, let’s not live our lives and give preferences based on what we see in the media.


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