Everyone wants to be a social media influencer these days. Internet fame, freebies, easy money – what’s not to love, right?
Bad. Building a successful personal brand from scratch is no picnic. It takes dedication, hard work and, of course, a lot of luck to be successful on the internet.
That said, it’s not impossible either. If you put in the work and use a winning strategy, you can definitely become a popular social media influencer and make money from it. Here is a guide on how to get started.
1. Find the right niche
A common mistake that most budding social media influencers make is copying the most popular influencers. Sure, playing video games for a living sounds like fun, but unless you introduce a new twist on the theme, you’re not going to make it big.
Influencers, whether you realize it or not, are ultimately content creators. To create a significant social network, you must first produce high-quality content. The type of content should be something you are passionate about because you will need to produce a lot of it.
Instead of competing with successful social media influencers, find a different niche that is relatively untapped. Your content strategy should revolve around building trust in a specific niche and posting content frequently.
2. Find the right platform
Once you’ve focused on your niche, it’s time to choose a social media platform. What, aren’t you just trying to get your content out on as many social media channels as possible?
No. The key to successful social media marketing is understanding your target audience. You need to focus your reach on the demographics most likely to enjoy your type of content, which means finding the right social network to post on.
For example, if you want to produce long-form video content, Youtube or Twitch should be the platforms of your choice. On the other hand, food or fashion bloggers will find TikTok and Instagram posts more to their liking.
3. Stay relevant
Influencer marketing is all about giving your audience what they want. When you start publishing content, it’s hard to gauge what will work well. This is where the use of analysis tools and SEO research becomes important.
Find topics that resonate with your audience and build your marketing strategy around them. Every piece of content you post should only use relevant hashtags to improve engagement rate and grab the attention of the algorithm.
Social media apps like to recommend valuable content that uses more engagement, rather than scattered posts that aim for everything. Whether it’s videos or podcasts, creating engaging content like helpful tutorials or recommendations is a surefire way to stay relevant to your audience.
4. Consistency is important
Many budding influencers never get past the initial few posts. It is natural for the response to be lukewarm at first; you have to be patient and stay in the game for the eventual win.
It’s not enough to have a bunch of social media profiles posting sporadically. You must continue to produce quality content regularly, to maintain interest and increase the number of followers. This is the basic principle of any form of digital marketing.
The idea is to establish a personal connection with your fans and make your channel an indispensable part of their internet life. Whether you want to become a Linkedin or Instagram influencer, consistency is the only way to break into the big leagues.
5. Reach Out
Like most tasks in life, building a solid influencer marketing platform won’t happen without the support of others. While it’s certainly necessary to take a step-by-step approach to growing your following, it’s also important to reach out to others.
First, engage with your audience. Much of influencer culture is driven by people seeking more personal connections, rather than cold-hearted corporate brands. Be accessible, responding to comments and questions from fans.
The other aspect is collaboration. Partnering with other influencers is a great way to grow your audience, as it gives your channel much-needed exposure. Try to reach out to social media accounts with a similar reputation to yours, as these influencers will be the most willing to work together.
6. Build brand partnerships
If you have been diligently building your network, you have hopefully reached a point where you can start considering brand sponsorships.
Big brands often run influencer marketing campaigns in which they use popular social media influencers to promote their products and services. If you’re wondering how to make money from your social network, this is it.
Sponsored posts will likely make up the largest portion of your income, aside from things like Patreon donations or merchandise sales. To attract good brand partnerships, improve your channel metrics, as most brands will search for influencers based on their channel’s performance. If you can add value to their brand, you will easily attract sponsors.
Is it easy to become a social media influencer?
There are many benefits to being a successful social media influencer with a large following and valuable brand partnerships. But reaching that point is harder than you think.
A powerful online presence is not built overnight. It takes consistent effort over a long period of time to get to a point where you can make money or attract endorsements as an influencer.
The best path is to find a niche without too much competition and establish yourself as the main influencer in that field. If you can stay relevant and consistent, there’s no reason you can’t become a successful social media influencer.