How to Successfully Promote Music on Social Media

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You just finished your big musical project and now you don’t know how to make it known to the world? Well, you’re in luck! Here’s a guide to promoting your music on social media, so that all your hard work is worth it.

from Bridgeman Blog

That’s it, after working hard on your latest musical project, you see the end of the tunnel, and we congratulate you! Now that you consider it perfect, or almost perfect, you think about its release, and how to promote it on social networks: Instagram, TikTok, Twitch, Twitter… A moment that can be particularly daunting, given the endless possibilities what they offer. platforms, but you’ll be fine, since Bridger is there to guide you. Ready? Let’s go!

Plan your sharing on social networks

Feel free to get an online calendar like the one linked to your email address, or even a spiral planner, where you can note daily: how many communications have taken place; on which networks; around which topics. This way, you can chart the common thread of your promotional campaign while putting some distance between your potential stress level and your daily to-do list. Your diary = your guide, your point of reference!

‍Depending on the size of your project (single, EP, album), you can schedule a 2-4 week campaign in your calendar, around its release date. We recommend that you communicate 1 action on Instagram (in story or feed) + 1 tweet + 2 actions on TikTok per day.

‍It may sound like a lot, but that’s exactly what established artists do, so it’s good practice, but it’s also an opportunity to tell a story around your release. The key is to keep your social media alive during the relevant period.

Take the time to establish in a calendar the dates, platforms and content you plan to post on social media to promote your music. You should plan between 15 days and 1 month, depending on the size of your project, with 1 content shared on each network each day.

Build your speech

Once you’ve set your posting timeframe and pace, you can approach content with more precision. The main idea is to only publish things that look like you, that you like, that put you at ease and that express your artistic universe. To frame your thinking, you can start by writing your pitch: 3 to 5 sentences that summarize the universe of your release. If you wish, you can use these questions as a guide:

  • What do I want people to feel when they listen to my music? For example: nostalgia? Optimism? Anger?…
  • In what context(s) do I think my fans would need to hear it? Dance alone? In a group? Relax in the sun? Wandering around town?
  • To which musical family does my release belong? What genre(s), artist(s), culture(s) or subculture(s) does it identify me with?
  • How did I make my music? With what tools? As a team? Or alone?

‍From there, you can divide your schedule by subject, taking into account the elements of your pitch: reposting the lyrics of an artist from the same universe as you; share a millisecond of your composition as a teaser and describe your genre; share your emotion of the day… No need to have all your content ready in advance; what matters is to have a common thread, to build a narrative for your project.

‍If you get stuck, that’s okay! Feel free to turn to friends and family with a literary bent, or absorb other artists’ biographies on streaming sites.

To boost your creativity, try writing a pitch for your project. This will help you identify a common thread that you can use when talking about it on social networks, from its creation, to its release, to bringing it to life within your community. It serves as a reference feeding the themes of your publications and helps you structure your calendar, which strengthens your artistic identity.

Take action

With these few leads, you have:

  • Your publishing schedule and pace
  • An editorial identity to frame your publications
  • Some content prepared in advance.

‍Now some content ideas for all the social media you use. It makes sense to keep the same visual base and tone across all different platforms – it’s best not to confuse people who follow all of your accounts. However, the rules for gaining virality are not homogeneous and we give you the details just below.

‍Here are some ideas for your content: behind the scenes of the recording or your creative process (even if it’s in your bedroom); a music video that you like and that inspires your compositions; lyrics or an excerpt from a text that you have written or that you like; simply your mood of the day in relation to the news or your personal life…

‍For all the networks we are talking about here, it is possible to have your account verified so that it becomes official. The advantage of doing so is that you will be better referenced, and thus reassure your visitors. Beyond the √, use a high definition profile picture – the same across all networks to create consistency – as well as the same username. Additionally, you can be strategic when following other accounts and take the opportunity to send DMs if they are artists or music influencers whose work you appreciate, showcasing your sounds in politely asking them if they can tell you what they think.

‍To make life easier for your followers, add a single link that centralizes all your social networks in all your bios. For this you can use bonding light.

It makes sense to keep the same visual base and tone from one platform to another, so as not to confuse the people following all your accounts. For all the networks we are talking about here, it is possible to have your account verified so that it is official, to make it better referenced and to reassure your visitors. For everyone, use the same profile picture in HD, and the same nickname if possible.

Refine your communication according to the networks used

instagram

The advantage of Instagram is that you can post a variety of formats: videos (live, reels that remain available on your profile all the time, or ephemeral stories, or stories that you can save in a channel that appears in top of your profile); images in feeds (1 to 10 in the carousel).

‍In live, you can interact with your followers: for example, play a short clip or answer their questions. You can even invite an influencer to interact with you. If they already have 5,000 subscribers, that’s enough to help you if you have 10 times less. Plan to pay them; it’s their job to animate the social networks, and the advantage is that they will share the news with their own community. So choose someone whose universe is close to yours to increase your chances of converting their subscribers into an audience.

‍With the other formats, you are free to express yourself as you see fit. The key is to make sure you create consistency between your profile picture, your bio keywords, and your feed. When posting, consider adding hashtags, after checking their popularity on the network. And once your project is released in streaming, don’t forget to use the music option offered by Insta in your story!

‍You can also use the Instagram Ads feature, even with just $2 a day, targeting the age and interests of your own target audience to maximize effectiveness. It’s a good idea to fine-tune the settings so that people targeted by your ad have interests aligned with your music.

ICT Tac

TikTok has a reputation for being the network for teens who challenge each other with dance moves. If you want to get started, good for you, but there are other ways to post videos to make room for yourself.

‍For example, you can take a sound buzzing on TikTok and add a verse of your own creation – why not from your release? – or share a log with your soundtrack. Or you can film a musical tutorial and show how you compose/play/sing, or ask someone you know who is good at challenges to use your music to kick off theirs.

‍Here too, you can do a little study of trending hashtags then appropriate those that correspond to you and add them to the description of your videos.

Youtube

The advantage of YouTube is that it allows long video formats. In addition to posting your clips, you can have fun uploading videos in which you chat with another artist about your release, where you collaborate with them in music with a live jam session that can be adapted according to demand. public…

‍Again, the key is to make it look like you, and make sure to fill in your video titles so they’re descriptive, write their descriptions so they include popular #s, sort them by category (clips, live, jam, etc.) and place them in playlists that are easily accessible from your account home page.

Tic

Twitch is mainly dedicated to gamers, but for about two years, it has also become a meeting place between artists and fans! The notion of live defines the platform and it would be a shame to deprive yourself of doing concerts – or even sharing a game session, if you are a gamer – with your music playing in the background.

‍We will not go into more detail about Twitch here because its operation is particular and we have a articlededicated to the subject.

On Instagram, TikTok, Twitch, and YouTube, use the live feature to engage with your followers. Prefer TikTok for very short formats, Instagram for medium and YouTube for long. Sort your content into your Instagram channels and YouTube playlists. Study the popular hashtags of each network to make them your own. You can also explore their advertising features if you have a small budget for it. Be sure to target your audience well. Feel free to join forces and collaborate with other artists and music personalities on these networks!

What should I remember?

Promotion on social networks is accessible to all artists. The important thing is to prepare your strategy beforehand, and to use content in tune with who you are, so that you feel comfortable with what you post, and finally, only talk to people who belong to your musical universe.

If you wish to know more and exchange with other artists who have been there, do not hesitate to join our Discord Server or to contact our team at [email protected]!

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