MUNICH, April 26, 2021 / PRNewswire / – intive today announced that it has entered into a collaboration with Weather Group Television, LLC, parent company of The Weather Channel television network and an OTT Local Now subscription service. The established partnership focuses on technological support in the development of digital products.
Weather Group Television, LLC, is a television and radio broadcasting service provider providing real-time weather information, news and entertainment to viewers and subscribers of over-the-top video program distributors. The group owns brands such as The Weather Channel, a pay-TV channel that broadcasts prime-time weather forecasts, news and shows, and Local Now, a free streaming service providing viewers with local news, the weather forecast and an endless supply of movies and TV shows from Hollywood the biggest studios.
intive, as a strategic digital partner, will support the US media group with end-to-end digital services including consulting, design, product strategy, development and quality assurance. This collaboration will allow Weather Group to advance its digital portfolio, harness its OTT potential and drive digital growth.
“Weather Group is known for leveraging pioneering technologies to deliver next-generation experiences to viewers. Our television network has been the leader in live weather coverage for nearly four decades, and our digital products build on that success. Going forward, it was crucial for us to find a trusted technology partner who would help us get the most out of our digital wallet. In intive, we have found the perfect blend of domain specific expertise and design and engineering excellence. I am happy to launch this collaboration, “mentioned Michael senzon, SVP & GM, Local Now.
“In light of our extensive experience in digital solutions for modern media, this partnership is an opportunity to deliver new value to our clients’ audiences,” said Mateusz Przepiórkowski, vice president of intive, global head of the TMT business unit. “The world receives its weather from The Weather Channel, and now Weather Group Television is receiving its digital support from Intive. I am delighted to have the chance to support Weather Group on their digital journey ahead.”
intive is a global digital powerhouse headquartered Munich, Germany. With a stimulating, exploratory and agile mindset and international teams of software, design and business experts, intimate partners with market leaders to accelerate the digital transformation of tomorrow’s products and services. Intensive solutions based on world-class innovation add value throughout the application lifecycle – from product conceptualization to maintenance. The company’s operations include 13 development centers and 6 design studios in Germany, Poland, Ukraine and Argentina, as well as regional offices in the UK and United States. intive has won the trust of the world’s largest companies such as Audi, BASF, BMW, Credit Suisse, Discovery, Disney, Esprit, Facebook, Google, ING, ViacomCBS and Vorwerk. For more information, visit our website: https://intive.com/
About Local Now
The Allen Media Group Local Now digital platform is America’s premier free streaming service for local news and entertainment, delivering localized content to over 225 markets across the United States and offering an endless supply of movies and entertainment. ‘television shows Hollywood the biggest studios. It has hundreds of live channels that feature a huge roster of superstar talent and renowned content partners. Local Now’s state-of-the-art streaming platform also delivers original local news, weather and information, customized by market, so viewers can easily stay connected to what matters most to them. Local Now is available on almost all platforms via OTT on smart TV, mobile, and the web. For more information, please visit:www.localnow.com
About The Weather Channel
Since its launch over 38 years ago, The Weather Channel television network has grown into America’s highest rated and widely broadcast weather network. The Weather Channel television network has been the leader in inclement weather coverage, providing the most comprehensive analysis of any media and serving as the only national source for 24 hour storm coverage. With trusted weather forecasters who analyze , forecast and report the weather, his expertise is unmatched. In 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media and in 2019, The Weather Channel won an Emmy for its coverage of its new Immersive Mixed Reality technology. For ten consecutive years, Harris Poll has ranked The Weather Channel as “TV News Brand of the Year”.
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