Last year, the ACCUMULATED profits of a promotion company run by social media influencer Lisa McGowan almost doubled to 1.24 MILLION.
New accounts filed by Ms McGowan’s Lisa’s Lust List Ltd show she had a banner year in 2021 as she generated after-tax profits of €603,912 – or €11,613 per week on average.
Profits for the 12 months to the end of last December represent an increase of 52% compared to the profits of €397,966 recorded in 2020.
In an exceptional year for the company, the company’s cash more than doubled last year, from €661,312 to €1.339 million.
During the same period, the company’s cumulative profits increased by 94%, from €641,326 to €1.245 million.
Lisa, from Tullamore, CO Offallyonly began her online promotional work after winning the Best Dressed Woman contest at the Galway Races in 2016.
An insurance broker by profession in the family business, the 49-year-old incorporated Lisa’s Lust List Ltd in November 2017 and strong profits last year and 2020 follow profits of €127,692 in 2019 and €115,668 in 2018.
Ms McGowan’s Lisa’s Lust List site specializes in promoting products such as fashion, beauty, health, travel and home goods, primarily produced by small and medium sized businesses based in Ireland.
The fashion blogger’s Lisa’s Lust List Facebook page has 215,000 followers, while her Lisa’s Lust List on Instagram has 152,000 followers, making 367,000 followers in total across the two social media platforms.
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The businesswoman’s website says her online stories are “full of ‘covet-worthy fashion’ and beauty discoveries she found herself or her many collaborations with boutiques and stores across country and beyond.”
The company’s outstanding performance last year followed Ms McGowan obtaining High Court orders in August 2020 requiring Facebook to provide her with information to identify anonymous people she said were stalking her, defamed and stalked her online.
Lisa said that in the weeks leading up to the High Court action, she and members of her family had been subjected to online bullying, trolling and harassment.
The posting of the comments, she claimed, was “designed only to inflict reputational and financial damage” on her and her business.