is this celebrity gossip account becoming a media empire?

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With everyone stuck at home, increasingly overwhelmed by the news, and desperate for distraction, TwoMe has become one of the most exciting places on the internet. And it’s been on the rise ever since.

Isn’t it like a gossip magazine?

TwoMe resembles traditional gossip magazines in many ways. He posts candid snaps of celebrities spotted on the streets or in cafes and wildly speculates about their relationships. But the big difference is that everyone can easily get in on the action.

The photos do not come from paid paparazzi and the rumors are not necessarily relayed by “sources close to the couple”. Users can send stories they’ve heard from friends of friends or theories they’ve come up with after diving deep into someone’s Instagram.

If the account creator finds it interesting, content is then posted to TwoMe stories, most often anonymously – and always without any independent verification.

TwoMe’s pleasure is in the wild speculation. But also the fact that it often turns out to be true.

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TwoMe followers were among the first to hear about Harry Styles and Olivia Wilde dating, for example. The account was flooded with news and rumors about Kim Kardashian and Kanye West’s divorce long before it was publicly announced. And he also accurately predicted parts of the Armie Hammer saga.

Thanks to a few knowledgeable tipsters, DeuxMoi fans learned that the actor had been let go by his agent and started from an upcoming film. Subscribers have spent days speculating on the possible reasons and sharing rumours.

The story has its detractors. Some worry about its disregard for celebrity privacy: It’s one thing to have paparazzi and well-known gossip writers, but it’s another to have a global network of active contributors reporting in real-time location of people.

Others take issue with the account’s lack of accountability or interest in what is true and what is not.

Is it important that the creator and his sources are anonymous? Is there a line in what should and shouldn’t be reported or speculated on? And does it change anything that the account is now more successful than some major media outlets?

It’s easy to give instinctive answers to these questions, but much more difficult when you consider the relationship traditional tabloid magazines have with the truth. Despite at least two decades of reports claiming otherwise, say, no, Jennifer Aniston is not pregnant.

What to expect from the novel and the TV show

The novel, titled Anonymous please (referring to how tipsters ask for blind items in TwoMe Instagram Stories), will be “inspired by real-life events.”

It tells the story of a stylist’s assistant named Cricket Lopez who starts a celebrity gossip Instagram account on a whim, which then explodes overnight.

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“As the account grows and becomes more famous,” the description reads, “she has to ask herself: is this – the fame, the insider access, the escape from real life – really worth losing everything she has?”

Creator DeuxMoi, on the other hand, seems to have everything set up. Although she’s always been hesitant to name herself for fear of losing her job, with a podcast, book and TV adaptation in the works, TwoMe will be well on its way to turning a steady profit.

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