Lakeshore Public Media launches major donation network

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Merrillville—Lakeshore Public Media, which operates Lakeshore PBS and Lakeshore Public Radio, announced the creation of the Lakeshore Leadership League, a major giving network intended to nurture the nonprofit organization’s current top donors as well as attract new people who can make significant financial donations in support of the station.

At a time when many people are facing unprecedented financial challenges, charities across the country are facing a drop in giving. Without the financial support of community members, not-for-profit public broadcasting stations like Lakeshore Public Media would not be viable.

“More than half of our annual funding comes directly from community support, which is significant when you imagine what it takes financially to operate a television and radio station 365 days a year,” said Carl Kurek, vice-president. president of development at Lakeshore Public Media. . “Our mission is to serve our community by making high-quality, informative programming available to all, but we couldn’t do it without all of the supporters who have supported us over the years.”

Kurek cites the old adage “Brought to you by viewers like you” that is often associated with PBS programming when describing how Lakeshore Public Media has embraced fundraising efforts in recent years. This includes an increase in on-air messages emphasizing the importance of donations to the public as well as better communication with the station’s current donors.

Lakeshore PBS and Lakeshore Public Radio already offer donor benefits, but the Lakeshore Leadership League will offer additional benefits centered around unique experiences as well as additional opportunities to interact with station staff. The League consists of four levels – Ambassador, Director’s Circle, President’s Circle and Legacy Circle. More information on donation amounts and corresponding benefits is available at LakeshorePublicMedia.org/Leadership.

“The formation of the Lakeshore Leadership League is long overdue and will help transform our fundraising efforts as our organization continues to evolve and expand our services. In order to continue to accomplish great things, we need the support of great people,” said James A. Muhammad, President and CEO of Lakeshore Public Media.

Lakeshore Public Media Director of Memberships Riley Egan said donors large and small are recognized in multiple ways in an effort to recognize the impact of their contributions.

“We make every effort to thank all of our donors, whether by telephone, personal letters or on the air from time to time,” Egan said. “Interacting with donors is honestly a perk of the job. No matter how much someone gives, it all makes a difference to us, and we want them to know that we appreciate their generosity.

Lakeshore Public Media is a public broadcasting entity based in Northwest Indiana for nearly 35 years. Their mission is to enrich the lives of residents of Chicagoland and Northwest Indiana through lifelong learning, celebration of human diversity, and engagement in civic concerns. For more information, visit LakeshorePublicMedia.org.

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