Musk’s takeover of Twitter has led to massive growth for rival platforms

  • Since taking over Twitter, Musk said active Twitter users have hit new heights.
  • New data from SensorTower has revealed that smaller rivals like Mastodon and Tumblr have also seen a burst of growth.
  • Twitter’s installs are up 21% since Musk’s takeover, while Mastodon’s are up 657%, the data shows.

Since taking over Twitter, Elon Musk has vaunted that active users of the platform have reached record highs.

The claim is unverified, although perhaps a rising tide lifts all boats.

New data shows that while more people have downloaded Twitter from Apple’s App Store and Google’s Play Store since Musk’s takeover, its growth is minimal compared to the explosion in downloads from smaller upstart rivals like Mastodon and Tumblr, as some Twitter users seem to be looking for alternatives.

Mastodon, which is a decentralized microblogging platform, saw downloads increase by 657% within 12 days of Musk taking over Twitter, according to SensorTower.

According to the data, Tumblr, another microblogging service formerly owned by Yahoo, saw adoption rise 96% in the US and 77% globally.

Twitter installs grew 21% over the same period.

Certainly, the total number of users on Twitter dwarfs those of Tumblr and Mastodon. Mastodon has 1 million global downloads, according to SensorTower, while Twitter had 238 million daily active users in July.

However, recent interest in smaller microblogging sites indicates some users’ annoyance with the recent chaos on Elon Musk’s Twitter and growing demand for a replacement.

Many popular users on Twitter encouraged their followers to switch to Mastodon, with some even adding “also on Mastodon” to their names on Twitter.

The growing popularity of the app even caught its founder, Eugen Rochko, off guard. He recently told NPR that he was working sleepless nights to keep up with demand.

Tumblr took advantage of this newfound attention to troll Elon Musk’s recent blue check fiasco by offering to sell two blue checks for $7.99.


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