Opinion: Android sites are killing each other for short-term Google SEO gain


Two weeks ago, I mentioned that due to a change in Google’s SEO rankings, sites are increasingly publishing how-to articles in order to be ranked as “helpful”. Sites on Google are ranked by usefulness, keywords, not written by AI, a variety of factors that, if you know, put you on the first page of a Google search.

TL; DR – watching SEO attempts by seven major Android blogs makes me fear there will be two left next year.

A month or two ago, Google search made some changes and many sites saw a huge drop in the number of visitors referred by search engines. Pocket items included.

As some of our Android how-to articles were affected, we regained some momentum, but whatever. There’s no AI that’s going to rank Pocketables particularly high when it’s whatever technology on whatever platform captures our interests and a PR firm is willing to take a risk on us. Am I complaining? Probably, but not really. I can play with toys and earn money for beer.

The biggest Android sites have people who are paid to write for them, and for them, attempts to produce what Google thinks is useful content is paid work. What they lack is that the sites are and were about Android, not how to negotiate a better deal on Netflix, not how to do basic calculations in an Excel cell, how to change the order of a playlist, game guides for beginners, literally how to press a button, how to cancel youtube premium.

See, these are all useful articles, I won’t deny that a social media menu option that’s somehow hidden requiring two taps is somewhat useful, but it’s not Android. It’s an app guide, it’s an overhaul of the instructions in the app description, it’s information that no one on your site has requested in an effort to fool search engines. This is an attempt to hijack Google from the correct location to your article about changing your Hulu plan.

There’s not a lot of Android news these days, so sites dedicated to it being 50% “helpful” attempts so there’s content, and SEO spam, it’s a mix that will come back to haunt them in the next Google update when the AI ​​starts asking “why do we have instructions on how to enter developer mode, and the next article is how to change an option clearly displayed on Facebook, then how do I report a missing delivery to the company that shipped it?”

It distracts from what you are doing. I don’t claim superiority herePocketables is basically the Squirrel! (look around in Dog,) ADD tech blogs, and having that distinction, I think I know what’s shooting you in the foot.

I mean, I have no problem with off-topic help, I write about ISP disputes, carriers, Android, money-saving stuff, tech issues, all Bluetooth, and sometimes just random stuff that people send by accident. However, I don’t claim to be an Android-only tech blog. I also don’t post multiple how-to articles daily that have nothing to do with my readers’ user base.

So yeah, if you see something and want your Android site to continue, you might want to send Android related tips and how-to’s to these blogs to steer them further in the right direction.

Don’t take it away that I disparage these sites… that’s not the case. They do what they think they need to do to maintain profitability and ultimately it will work against them. I mean, that’s my opinion man…

Pocketables does not accept targeted advertisements, fake guest posts, paid reviews, etc. Help us keep it that way with support on Patreon!


Comments are closed.