Platforms that support MSMEs for business growth


MSMEs are an important part of the Indian economy and with over 7.9 million people present, they are constantly contributing to the growth of this ecosystem. In 2021, the contribution of MSMEs to India’s GDP increased by 40% from 2020. Over the past few years, this sector has gained a lot of prominence by both the government and the private sector, which makes it nimble yet concrete as it evolves. through the ecosystem.

As they thrive, the pain points they go through on a daily basis are addressed by vast platforms that strive to provide them with a stable and powerful business growth partner.

Below are 5 such platforms that help MSMEs grow their business and strengthen their grip and position in the market.

  1. ShakeDeal – The brand is a procurement-focused B2B supply chain and commerce platform. ShakeDeal simplifies the supply chain process through indirect sourcing and offers MRO and other products. MSMEs can use the platform to sell and buy and benefit from a platform to grow. In addition, a supply chain finance tool is also offered to MSMEs to strengthen their finances.
  2. Credit Watch – An AI/ML powered startup that operates in business analytics, credit risk intelligence and business insights, is driven by its mission to solve financial inclusion for MSMEs, to remove barriers to trade and credit and to build trust and transparency in business and has done the same to support the growth of this sector.
  3. Easybuzz: This company is a digital platform that provides financial management solutions to businesses of all sizes in India and is on a mission to build a digital ecosystem for B2B companies and start-ups, Easebuzz helps them manage receivables and low-cost debt, high-value model-linked payment solutions, and SaaS-based financial management support, fueling their business growth.
  4. Getafix Technologies – This Bangalore-based brand helps MSMEs track digital adoption by providing them with technology-related services. As MSMEs in India are not always aware of technological trends and requirements, this platform makes this possible and in turn helps in business growth.
  5. Yes Finances – This company solves the financing problems of MSMEs and helps them by enabling their inclusion in the mainstream of the economy. They have created a technically enabled process that builds credit information and also funds its non-profit initiative to mentor MSMEs on market intelligence, business accounting and advice on operating techniques.

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