Social media app Koo makes algorithms public; undertakes to respect transparency, neutrality

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Twitter rival Koo said Wednesday that it has become the first major social media platform to publish the philosophy and operation of its core algorithms, allowing users to understand why they see the content they are viewing. they do.

These algorithms were made public on Koo’s website, according to a statement.

Algorithms are a set of mathematical rules that help personalize and improve user experiences based on their own behaviors and preferences. The basic principle of these algorithms is to generate relevance for a user.

Koo’s latest move comes at a time when transparency and free speech concerns have dominated the public narrative around social media platforms such as Twitter.

Last week, the world’s richest man, Elon Musk, offered to buy Twitter for $43 billion and has since insisted on the need for the social media giant to foster greater transparency about how and why it promotes the content. Musk also said Twitter should open up its algorithms.

In a statement on Wednesday, local microblogging platform Koo said it had become the first major social media company to make its algorithms public, adding that the move “establishes Koo as a transparent and safe platform.”

“This decision reiterates Koo’s commitment to transparency and platform neutrality, while keeping the interests of users at the heart. This allows users to know why they see the content they see,” adds the communicated.

While Koo has focused on creating transparent and intelligent algorithms that work seamlessly, the platform now seeks to educate and raise awareness among users on how it achieves these goals, he explained. .

“Koo discusses the big variables used in its four main algorithms – Feed, Trending #, People recommendations and Notifications. These four algorithms determine the type of content users see and consume,” he said.

Aprameya Radhakrishna, co-founder and CEO of Koo, claimed that the platform’s algorithms work without any interference or bias.

“Talking openly about our algorithms is part of our commitment to letting users know that there are no hidden agendas at Koo,” Radhakrishna said.

Koo will continue to keep users informed about its operation and how it is building a safe, unbiased and reliable social media platform for the future, he added.

Elaborating on the move, Koo co-founder Mayank Bidawatka said, “By making our algorithms public, we are taking a step forward in enabling users to understand how we manage relevance.”

“Algorithms are constantly evolving and being experimented with very frequently, and although we are starting to release them, in the near future we will also be offering users the option to see a timeline stream if they wish. This gives the best of both worlds. Bidawatka said.

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