For real estate agents, brokers and appraisers around the world, social media can be a powerhouse for your business. From generating new leads and reaching potential new customers to promoting your business and delivering valuable content to your sphere of influence, this is one marketing tool you can’t. simply cannot pass you by in today’s modern marketplace.
As you head into the final quarter of 2022 and organize your social media marketing plans for 2023, there are a few things to keep in mind to ensure you get the most out of your social media presence, keeping your followers engaged and educated.
Here we kick off spooky season with some social media “boos” that are sure to scare your followers. Be sure to avoid these mistakes! If you’re looking for Halloween-centric content for your real estate social media pages, check out these 4 Spook-Tacular Social Media Posts on Boo-st Engagement.
Post personal or political content
Connecting with your sphere of influence is important when it comes to building your social presence. And while you want your followers to know who you are, you need to know the boundaries and know when something too personal crosses a line. Avoid posting political content, especially opinions, as this can quickly create tension among your followers, and even potentially cause you to lose potential past, current or future customers. Think twice before sharing posts that might be inappropriate for your business. Even if you didn’t originally post the content, sharing something that may be offensive, critical, or overly personal can give you a bad name. Instead, keep your content related to real estate: market news, new listings, home buying or financial advice, etc. Keep your more personal posts for your personal page, not your brand or business platform.
Over-promote your business
Of course, your social media presence exists to promote you, your business, and your ads. However, too many posts promoting yourself and your business can quickly become overwhelming or even boring for your followers. Also, if you’re working with paid promotions and ads, adding more to your content feed can get repetitive, which can easily get boring. Instead, be sure to balance your promotional content with educational articles, blog posts, infographics, and more engaging content, such as giveaways, surveys, and Q&A videos. When planning your social media strategy, limit yourself to 50% professional posts, 30% personal posts, and 20% community-oriented posts to maximize your online presence.
Exaggerate your listings and properties
Just as over-promotion can be based on your business, so can exaggeration of details or photos in an ad. Of course, you want your properties for sale to be attractive to potential buyers, but when writing listing descriptions or social captions for your listings, you need to be smart about words and editing. According to National Association of Realtors® Code of ethics, changing the media content of your ads, such as editing photos or changing the information of the ad, can challenge your personality. Just because you post something on social media doesn’t mean you have to change everything to get attention. A solid real estate agent will highlight their listings with creative wording, high-quality photos, and ultimately showcase the accurate information and details a property offers.
Post too often, or not often enough
When crafting your social media strategy for 2023, it’s important to plan not only what type of content you’ll post, but also how often. Much like personal and political content, posting too frequently can quickly become boring for your followers. On the other hand, if you don’t post often, your content can get lost in the mix. It’s important to determine a posting schedule that works for your time management, as well as your online performance. You also want to make sure you’re posting equally across all platforms, rather than focusing on just one. This will allow you to reach a larger and more diverse audience to help you build and grow your sphere of influence and ultimately your business. ACERISMedia Social Media is a great solution not only for content, but also for planning. In addition to your lists, educational and community content, ACESocial automatically publishes high-quality, consumer-focused content to your social media platforms (Facebook, LinkedIn and Twitter) on a fully customizable weekly schedule.
Having a concrete social media strategy is important for your real estate business, but knowing what not to do can be even more crucial for success. The last thing you want to do is scare off your followers, so be sure to keep these tips in mind when posting on your social media.
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