Social Media Monetization: 5 Strategies You Should Know | Architectural Summary

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You probably already know that developing a digital presence is a great marketing strategy for designers, but even more rewards await if you can start monetizing social media. If you’re looking to maximize your business, consider taking a page out of the influencer playbook.

“Monetizing your social media could mean getting 100,000 followers who like your design style and then aligning with brand partners, or it could mean getting fewer people in your industry and getting them to hire you to projects,” says Michelle Mastrobattista, founder and creative marketing strategist at the PR agency Brand Paradise.

If you consistently produce quality content on your Instagram account or Facebook page and have built a significant following, it might be time to expand your digital marketing strategy. Check out these five ideas for monetizing social media.

The ins and outs of social media monetization

There are three main ways to monetize social media accounts: affiliate marketing, brand partnerships, and creative funds.

Leverage your social media presence with affiliate marketing

Affiliate marketing is a passive monetization strategy for social media that requires relatively little effort, but can pay off big. It is not only popular among social media stars but also among bloggers and even mainstream publications.

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“Join an affiliate program, such as LTK, gives you the ability to link things you already feature through social media. When items are purchased through your personalized links, you earn a small commission,” says Lidia Salazar, an interior designer with over 200,000 followers on TikTok (@everyday_homedecor). “Although the commissions are low, they can add up to thousands of dollars a year.”

The trick here is not to go overboard and link to just any product. “As with all monetization and marketing tactics, it’s critical to select a partner that speaks not only to your audience, but also to your brand values ​​and aesthetics,” says Austin Reyes, Account Coordinator digital media to PR agency. International Relevance.

Establish brand partnerships

While the specifics of each brand partnership are different, the bottom line is that you’re working with a business on sponsored posts as a form of advertising.

“If a brand’s products are used often in your work and have consistently helped shine a light on your vision, reach out to them directly and ask about content creation partnerships or offer your subscribers a discount that entitles them to a commission on these products,” says Reena Goodwin, Founder and Director. of PR factor. Your followers can align with their target audience, which means higher brand awareness for their business. “Working on the brand side, I can tell that most have budgets for content creators these days, and few in the decor and design category are actually more influential than interior designers. It never hurts to make the presentation and establish that relationship!

This type of influencer marketing is usually quite laborious, but it also produces a better source of income than affiliate marketing. In fact, brand partnerships can be so lucrative that, in some cases, they can become a primary source of revenue. “Instead of charging people for my expertise, I partner with house brands that I align myself with,” says interior designer Emily Rayna, a social media influencer with 5.4 million followers. on TikTok (@emilyrayna). “It gives me the freedom to create educational content for my audience without them having to pay.”

Join a creator fund

Some social media platforms offer financial incentives to influential users, i.e. those who have a very engaged and large following. In the case of TikTok, the video-sharing platform pays out payments of varying sizes to its most popular users as part of its $200 million Creators Fund. On YouTube, creators can earn 55% of the revenue generated by ads shown on their videos.

Attract customers to your business

If you’re not as interested in developing partnerships to monetize your social media accounts and prefer your profiles to entice your audience to book your services, there are several techniques you should try to gain potential clients.

Give your clients a preview of your work

“I like to think of a static feed as a great place for this portfolio presentation, but with video your audience can really learn more about you and your work. What’s it like working with you, not just how it looks,” Goodwin says.

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