Social media stars honored at scintillating event

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Model Emily Shak, TV presenters Anna Campbell-Jones and Laura Boyd, environmental scientist Laura Young and illustrator Suzanne Scott were among those recognized at the inaugural red carpet ceremony in Glasgow. The event, hosted by Radio 1 presenter Arielle Free. was launched by Mary McGowne, founder of the Scottish Style Awards, to challenge perceptions of influencers and highlight the contributions they make to the image of Scotland at home and abroad. on Instagram, was hailed at the event as Scotland’s “superinfluencer”. her surrogacy experiences. Writer Graeme Johncock has been honored for Scotland’s Stories, a blog exploring Scottish folklore and history, which won a special award backed by national tourism agency VisitScotland to mark Scotland’s first-ever ‘Year of Stories’ . Claire Ferguson was named Travel Influencer of the Year for documenting ‘low carbon travel’ across the country – as well as where to find ‘Scotland’s honesty boxes.’ The food and drink categories were won respectively by photographer and recipe designer Sonya Walos and Jack Jamieson, who runs the Scottish Mixology page on Instagram.

Lisa Kennedy won the arts and culture category for The Braw and the Brave podcast, while Campbell-Jones, one of the stars of BBC Scotland’s Home of the Year, won interiors and design.

Other fashion experts honored include lifestyle winner John Robertson, who runs online men’s magazine The Everyday Man, and style influencer of the year Caroline Cook, who was hailed for championed “considered fashion, enduring labels, pre-loved style and independent boutiques”.

Interior designer and TV presenter Anna Campbell-Jones has been honored at the Scottish Influencer Awards.

Blogger Rona McMillan, who won the health and wellness award, has been praised for documenting her “exciting and empowering adventures, soaking up nature”. Edinburgh-based photographer Zoe Stewart won the family award for My Little Wildlings, a blog she created to share “the ordinary magic of honest motherhood.” Sarah Hill, a celebrity makeup artist whose clientele includes Lauren Mayberry, Emeli Sande, Melanie C and Pixie Lott, were named top beauty influencers Nominees had to be either born in Scotland or based in Scotland, and could either run for themselves or be nominated by others.

Hailed as Scotland’s biggest social media star, Shak was said to “constantly exude style, digital creativity, transparency and positive engagement with her international community”. Boyd was praised for the “powerful, compelling and open way” in which she had documented her personal journey on social media, as well as her “tireless charity campaign”.

McGowne: “Through these awards, we aim to challenge perceptions of what constitutes an ‘influencer’ and highlight the hugely positive contribution that so many people make to the image and appeal of the Scotland at home and abroad.

“They nail their niche, whether it’s food, fashion or family, and have the power to propel messages to their highly engaged followers, which often helps drive vital commercial success for brands, people and places.

The Scottish Influencer Awards took place for the first time in Glasgow.

“From the fringes to now on the front lines of the digital world, this is a timely opportunity to recognize their achievements.”

Laura Boyd, STV presenter and charity campaigner, has been named Scottish Influencer of the Year. Image: Mark Runnacles
Zoe Stewart’s My Little Wildlings blog has won the Scottish Influencer Awards.
Climate activist and environmental scientist Laura Young has been honored at the Scottish Influencer Awards. Photo: Andrew Cawley Photography
STV presenter Laura Boyd has been honored at the Scottish Influencer Awards. Image: Mark Runnacles
Radio 1 presenter Arielle Free hosted the first Scottish Influencer Awards in Glasgow.
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