Steps to Create a Social Media Strategy for Your Workplace


Do you have a social media strategy or do you post occasionally or even regularly without concrete goals or direction?

If you don’t, you should create one ASAP before you commit to posting more on any social media platform, especially LinkedIn.

I created a meme to accompany this blog post using Canva and one of my puppies to highlight how important it is to have a social media strategy today (you should also try creating a meme !).

A social media marketing strategy can help you be more effective and strategic, and align your social media goals with your business and brand goals.

A social media strategy that includes competitor analysis will give you great market insights so you can find gaps and opportunities.

Your social media strategy should include a content calendar that outlines the next few weeks and months of social media content distribution.

This is so important to house all of your posts and ideas in one central place where you and your team can access them, as well as to maximize resources and ensure your social media posts are focused on your content pillarsthat support your brand and business.

So how do you develop your social media strategy? I have an easy five step process to walk you through creating one.

  • Step 1: Create clear social media marketing goals and objectives for each channel

  • Step 2: Perform a social media audit for each current channel as well as a competitor analysis

  • Step 3: Identify your target audience and buyer personas

  • Step 4: Create and organize your content

  • Step 5: Track, measure and refine your content

During Step 4, you’ll want to create your content marketing plan. You can reuse existing content (get the full data download of your old posts on LinkedIn for this purpose – message me if you need help). Think about:

  • What are your content pillars?

  • What types of content will you publish on each platform? (Videos, blogs, podcasts, infographics, quotes, memes, company updates, Q&As, case studies, press coverage, evergreen, owned media, earned media, storytelling, etc.)

  • Who is your target audience?

  • How often will you post?

  • What images are you going to use?

  • What hashtags make sense for the post?

  • What is my call to action for the position?

With the right tools and goals in place, you can start maximizing your ROI from social media.

Copyright © 2022, Stefanie M. Marrone. All rights reserved.National Law Review, Volume XII, Number 154


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