Finding ways to use social media effectively as a Catholic content creator is difficult. So I opened a professional Twitter account in May 2022 because my editor made me. Okay not really. He didn’t have a gun to his head or anything, he just pushed me straight into the modern world, well ’cause I got a book was coming out soon and it was time to spread the word. I had to overcome my fear of social media.
It’s not that I didn’t want to introduce our new independent Catholic publication to Missio Dei, is that I hated social networks. Honestly my sanity was not able to handle it. But I had never tried like that before. I had to tell people about me somehow!
This time was different.
After my new experience of being on social media in a completely different way, I wanted to share with you my tips on how to use social media effectively in a way that won’t affect your mental health, and to instead, will keep you sane; using your God-given talents for good! That’s why we Catholics are here anyway, isn’t it!???
Here are the 5 ways to use social media as a Catholic content creator.
#1 Use social media as a Catholic content creator by:
Open a professional account
I made the big mistake of trying to promote my writing on my personal social media accounts. My mistake was that I thought that since people knew me, it would make my writing grow and that they would want to share and follow me, not really. It wasn’t that people didn’t like my writing, it was that I wasn’t approaching it the right way.
Opening a professional account helped me with impostor syndrome, helped me qualify as a writer, and gave me the confidence to share my writing with a wider audience. It also helped me separate the personal from the professional. I was out of FOMO, scrolling and looking at pictures, and dreaming about why God was answering everyone’s prayer but mine.
Duh… I spent so much time thinking about what could be and less time writing and developing my style online. It took so many trials and failures and YEARS before I figured this out. I don’t want you to make the same mistake!
You are a Catholic writer, so be one!
#2 Use social media as a Catholic content creator by:
Choose ONE platform
I also made the mistake of trying to be everywhere at once. I already told you that I hate social networks! Opening a FaceBook page, an Instagram account and a Twitter account was a bad idea while trying to keep up with writing good content. And beware, I am someone who knows nothing about algorithms, public relations or brands.
Even after watching thousands of YouTube videos and combing through thousands of other articles, none of the tricks worked. I was too polarized. You know that old adage, divide and conquer? Yeah, not so much here. My attention was everywhere without real concentration. I had to batten down the hatches and start digging deep and praying. God, where do you want me? Where do I belong?
It took months for my ego and stubbornness to kick back, but eventually the answer came. I deleted my Facebook and Instagram accounts and focused on Twitter. Learning the platform through trial and error. There was help from many friends that I found on CatholicTwitter and I asked a lot of questions. But it made so much sense! I am a writer! I belong to a platform based on writing!
I needed to learn to stay in my lane.
God wanted my full attention. Use social media as a Catholic content creator to your advantage and according to your strengths.
#3 Use social media as a Catholic content creator by:
I admit it, I got carried away, and soon found myself thrust into the secular world; down a rabbit hole of different names, brands and kitschy graphics. I spent more time with it than with my writing and the mission that God entrusted to me, which was to tell my story of suffering and conversion and to bring hope to people!
The lures of the secular world can be tempting. You forget that you are not trying to succeed, but rather to be faithful to Christ. I know this advice might go against reason or go against everything you’ve read about branding, but here goes… YOU DON’T NEED A BRAND.
Of course, if you want to create a logo, slogan, etc., that’s fine, but get established first. Be yourself FIRST. In time, God will reveal your motto. You don’t need all of that. Just start!
My brand is me.
God created me with a unique voice and I use it to build His Kingdom. No tagline needed…
#4 Use social media as a Catholic content creator by:
Forget the number of followers
One of the many reasons I hate social media is that it feels like a popularity contest. What if you have 100 followers? Do you engage with them? Have you logged in? Is what you are doing something that God has asked you to do? Jesus sent us all to evangelize and we do it in different ways! What does the number of your subscribers matter? The important part of what you do is touch lives.
Maybe someone came back to the Catholic Church because of what you wrote. A photo you posted may have touched someone’s heart. Let people know who you are. Be yourself. People are fed up with fakes, they want something real. They want to follow someone who doesn’t show.
With your faith on fire, show them. Tell them how you follow Christ in mundane, everyday things. Share a picture of yourself, be funny, share who you are. Shift your focus!
Jesus does not send us to please our own ego, he sends us in the name of the Kingdom of God.
#5 Use social media as a Catholic content creator by:
Remember your mission
What is the SPECIFIC mission that God has entrusted to you? Are you there because you have a great knowledge of the Bible or maybe you have a devotion to a specific saint? Whatever the mission, stick to it. DO NOT turn left or right. Once we leave the mission, God will not bless it. This is another reason I hate social media because it makes us forget why we’re there in the first place.
Sit down with a piece of paper and write down your mission statement if you have to. But remember, God sent you there for a very specific purpose, so go out there and do it! No matter what your neighbor does, YOU DO IT.
Why would you want to be anyone else anyway???