Why? Well, humans are wired to be more responsive to visuals. After all, it is enough 150 milliseconds for a symbol to be processed and 100 milliseconds to attach meaning to it.
For this reason, if you want a post to resonate with your audience, it has to be memorable. Your brand will be much more memorable if you not only tell consumers what your message is, but you show for them in a creative way.
Need more proof? media updateTaylor Goodman explains three reasons why brands should post uplifting visual content online:
Visual content makes your brand identifiable
Using visuals is an effective way to make your content not only more aesthetically pleasing, but also more accessible.
Since you can incorporate real people into your visual content, this is one of the easiest ways to make your content more authentic.
* Image courtesy of Picture
For example, the above Dove ad campaign uses images of real, ordinary people.
Introducing regular people makes this content more accessible, as it can help consumers see themselves in the ad, which may entice them to buy from the brand.
Another way to help your audience relate to your social content is to take them behind the scenes. Show them your employees, what they do and share your company’s values and vision.
This uplifting visual content will humanize your business in the eyes of the consumer, which will help build an authentic brand image.
Inspirational content drives strong engagement on social media
It is one of the most shared content on social networks. Why? Because positivity is contagious!
Think of a platform like Facebook, for example. When scrolling through your news feed, it’s never long before you stumble upon a motivational quote or message. This is due to the shareable nature of this inspiring content.
This is because it resonates with these users, and when it strikes a chord with them, they feel more inclined to pass it on to subscribers.
It’s important to note, however, that inspirational content does particularly well if it’s also visual. As the human brain connects to visual images faster, it will only reinforce a motivational message.
Still not convinced? Take a look at these statistics on how visuals can increase social media engagement:
- Tweets with images receive 150% more retweets than those without images.
- Facebook posts that contain images get 2.3 times more engagement than those that don’t.
- Colorful visuals increase people’s willingness to read content by 80%.
- Attractive content entices the consumer to buy your product
- How many times have you bought something just because it looked good? The answer is probably more than you can count!
Attractive content entices the consumer to buy your product
How many times have you bought something just because it looked good? The answer is probably more than you can count!
This is because visuals are what first attracts customers to a product, a social network page or an advertising campaign. For this reason, it is of the utmost importance that brands ensure that they aesthetic content.
Goodbye Twitter culture, hello full-sized cheeses. ?? pic.twitter.com/cwO4RTI1IC
– Pizza Hut (@pizzahut) May 7, 2021
Pizza Hut is a perfect example of using visual content to encourage consumers to buy a product. The brand keeps it simple and posts lots of short video clips and images of delicious pizza. Anyone hungry?
However, as consumers are inundated with content, you need to use visuals that set your brand apart from others. Think about it: What makes Pizza Hut’s pizzas more visually appealing than others? It all depends on what makes you different. This is where the real answer to engagement lies.
You can make sure your content is appealing to consumers by paying special attention to the following areas:
Make sure the fonts you use in your visuals blend well. This will make a Major difference in improving the appearance of your content.
It’s also important to use fonts that match your brand’s personality. For example, if you are a makeup and beauty brand, you would want to use a more feminine font, like Pacifico or Caveat. The reason is that a font is at the forefront of brand representation; its style and approach must reflect that of the brand.
When choosing colors for your visuals, they should match your brand. Similar to typography, the colors you use should reflect your brand’s personality.
Each color also represents a different mood. For example, green could be related to silver, while yellow is related to the sun. Keep this in mind when choosing colors for your visual projects.
It’s also best to take a “less is more” approach when choosing your color scheme. You want it to be complementary, not overwhelming.
While engaging visuals are essential, you shouldn’t overlook the message. You need to make sure that your brand’s message complements its graphics. Doing this will only make your content much more effective.
Put yourself in your consumer’s shoes and ask yourself: What message does this content convey?
Not only does great content attract consumers, it also keeps them interested in your brand and helps build engagement.
What makes a piece of visual content stand out for you? Let us know in the comments section below.
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Want to learn more about how you can improve your social media content? Then check out the Snackable content – give them something to taco ’bout.
* Image courtesy of Vecteezy
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