The most popular social media platforms in the world are not necessarily the most popular in the United States or other countries. Indeed, there are country-specific social media apps. Douyin for example, is a Chinese application, the national version of TikTok.
Although it is the most popular messaging app, WhatsApp is not available in all countries. Countries like China, North Korea, Syria, Qatar, and the United Arab Emirates have banned the app. It is just one of the few apps that have been banned in several countries.
In the United States, however, social media platforms like Twitter and Pinterest are among the top 10 most popular apps. This contrasts with the fact that these two apps are not even on the list of the top 10 most popular social media platforms in the world.
That said, here are the 10 most popular social media platforms in the US
Despite being the 3rd most popular social media platform in the world, WhatsApp is actually the 10th most popular platform in the United States of America. It is the most popular messaging platform in the world, however, only 28.6% of US adults actually use the app/platform.
WhatsApp currently has 2 billion users worldwide.
LinkedIn is a business and employment-focused platform that is primarily used for professional networking and career development. It allows people to search for jobs online by posting their CVs and also helps employers find the right person for their job. Basically, LinkedIn bridges the gap between potential employees and employers.
The US platform had over 830 million registered members in over 200 countries and territories as of February 2022. The app generally allows professionals to create profiles and connect with other professionals. 28.7% of American adults use LinkedIn.
38.7% of American adults use Snapchat.
Snapchat is a multimedia instant messaging application and service developed by Snap Inc., formerly known as Snapchat Inc. The US platform is the 9th most popular social media platform in the world. Snapchat is best known for its augmented reality features and virtual stickers.
Evolving over the years, Snapchat has included features like ad-supported short form content on its “Discover” page. According to credible reports, the total number of snaps sent every day exceeds 4 billion. Snapchat has 617 million monthly active users worldwide.
Pinterest is an image sharing service that allows users to discover ideas and information on the Internet through images. It was created by Ben Silbermann, Paul Sciarra and Evan Sharp. As of July 2022, Pinterest had 433 million monthly active users (MAUs) worldwide.
In the United States, 39% of adults use Pinterest.
iMessage is an instant messaging service exclusively available for macOS, iOS, iPadOS and other Apple platforms. The platform allows users to terminate text messages, pictures, videos, and documents. It also has WhatsApp-like features like read receipts to get delivery and read statuses, and end-to-end encryption so only the sender and recipient can read the messages.
The platform was developed by Apple Inc. and launched in 2011. 40.2% of American adults use iMessage.
Although not in the top 10 in the world, Twitter is 5th on the list of the most popular social media platforms in the United States. It may be because the service is provided in America.
Twitter is a microblogging and social networking service that allows users to post and interact with messages called “Tweets”. Both registered and unregistered users can use the platform, however, there are restrictions for unregistered users. While registered users can post, like and retweet messages (tweets), unregistered users can only read public tweets.
Twitter is owned by the American company Twitter, Inc., and 41.8% of American adults use the platform.
TikTok is the fastest growing social media platform. The service allows users to post shortened user videos ranging in length from 15 seconds to 10 minutes. It also has features like live video options and duet videos with any user in the world.
TikTok is one of the top apps where most of the trends come from in the world. It belongs to the Chinese company ByteDance. 42.4% of American adults use TikTok.
Next on the list of “world’s most popular social media platforms” is Instagram. The service is a photo and video sharing platform with over 2 billion monthly active users.
Instagram is particular for its special effects on photos and videos, which allow users to get creative on the platform. Companies/brands also find the platform useful for professional use thanks to some special brand packages. It’s also one of the best apps to catch up with your favorite celebrity.
The percentage of Instagram users in America is 60.7%.
2. Facebook Messaging
61.1% of American adults use Facebook Messenger. This is totally different from the Facebook app itself. Facebook Messenger was originally launched in 2008 as Facebook Chat. It was an in-app messaging feature like Instagram’s messaging section and Twitter’s DMs until 2015 when it was separated as a separate platform.
The Messenger platform allows users to send messages, exchange images, videos and audio files, and also react to other people’s messages. It has over 1 billion monthly active users worldwide
Facebook is not only the most popular social media platform in the world, but it is also the most popular in the United States of America. It allows users to post videos, photos, and long articles. Facebook also allows them to connect with other users who use the platform.
The platform has a total of 2.9 billion monthly active users and a total revenue of $85.96 billion. It is the most popular social media platform in the United States right now, with 74.2% of American adults use the service.
It is owned by Meta Platforms, Inc, formerly known as Facebook. Inc.
Top 10 Most Popular Social Media Platforms in USA
Here is a list of the 10 most popular social media platforms in the United States along with the percentage of American adults who use them.
- Facebook Messenger – 61.1%
- Instagram- 60.7%
- TikTok – 42.4%
- Twitter – 41.8%
- iMessage – 40.2%
- Pinterest – 39%
- Snapchat – 38.7%
- LinkedIn – 28.7%
- WhatsApp – 28.6%