Total multimedia solutionsthe leading ad technology company for publishers, announced its partnership with the ad technology company, Ignite Contentoffering its publisher clients new, highly visible contextual ad formats.
Through this strategic collaboration, Total Media Solutions publisher clients will be able to seamlessly integrate the best ad formats from Content Ignite, in-image, in-article and membership into content, creating Additional revenue streams via a simple single tag integration.
In addition to the new ad formats, publishers will be able to access Content Ignite’s SaaS solution, where they can leverage these innovative formats with direct offers and their programmatic ad stack, allowing them to generate ad units. unique ads with built-in contextual targeting that enhances user experience. This collaboration will also allow Content Ignite’s publisher customers to benefit from Total Media Solutions’ certification as a Google Authorized Reseller.
Speaking of partnership, Sivan Tafla, CEO and co-founder of Total Media Solutions, said, “We are always looking for solutions to optimize monetization for our publishers, as well as ways to improve quality and user experience. Content Ignite’s technology was a great strategic complement as we continue to grow our business globally, both organically and inorganically, and we are excited about the revenue opportunities it will provide our customers.
Ben Spencer, CEO of Content Ignite, said, “Total Media Solutions is a seasoned player in the ad tech ecosystem, with an enviable global portfolio of publisher clients. This merger of our technology offerings and the combination of the insight and expertise of our two teams represents an extremely exciting opportunity to improve our services for publisher clients in an ever-changing landscape.