Travel bloggers help spark wanderlust in the age of social media: Jordan

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According to experts, the content of travel bloggers attracts tourists to visit certain destinations.

Eighty-seven percent of millennials said they use social media for travel inspiration, and 52 percent of consumers said they planned to visit a specific destination based on an image or video they they are seen by friends, family or peers on social media (compared to 43% in 2017), according to studies from Google and Ipsos.

Traveling doesn’t always have to be expensive if you’re traveling on a budget, according to Dolly Dib, a Jordanian travel blogger, who always travels on a budget, especially when she started traveling as a university student.

“I wanted to create content for internet users to show them how they can still travel wherever they want and not only enjoy the world but also explore Jordan as there are many beautiful places in the Kingdom for them to visit. people who may not be able to travel,” Dib told The Jordan Times.

During the pandemic, Dib decided to take the time to explore Jordan and do more domestic tourism, due to restrictions on international travel.

“Everyone during the pandemic was on social media, especially TikTok, and people wanted to know where they could go because everything was closed, even restaurants, which is what I focused on in my videos as I started to posting places in Jordan to visit that most people didn’t know about before,” she added.

“My travel blog includes details on everything from costs, links, restaurant names and much more. All presented in Arabic, as most of my viewers are from the region, especially the GCC,” said said Dib.

“Jordan offers various geographical destinations, there is an option for all ages and many options are family friendly, in addition to various day trips that do not require an overnight stay, which is also a great option,” Dib noted.

According to tourism expert Raja’a Jazzar, social media plays a “huge role” in increasing tourism.

“People prefer to see other regular people like them sharing travel experiences and more, because they relate to them, they feel like they can do what the blogger is doing, different from when they see a celebrity, for example, doing the same thing,” Jazzar said.

“It is important to promote our country as a tourist destination, not only for foreign tourists but also for locals, because many Jordanians are unaware of the great heritage of the Kingdom,” Jazzar said.

People use social media as “a travel planning tool,” another social media expert, Saif Kurdi, told The Jordan Times.

“These days, most if not all people use social media to research, select and plan their trips. This is why having a strong social media presence is very important for any country, ministry of tourism or local travel blogger,” Kurdi said.

“There are many hidden places in the Kingdom that no one knows about, but thanks to Instagram and TikTok, such places are no longer hidden, like ‘Om Al Namil’ in Irbid,” Kurdi added.

Lamia Jallad, a 27-year-old Jordanian, uses social media as her primary source of inspiration for her travels.

“In the past, we relied on travel agencies to book our trips and even the activities that we had the opportunity to do and sometimes many of these activities did not match our interests. However, thanks to social media and travel bloggers, we can now choose and book everything directly and easily on our own,” Jallad said.

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