US pleads with social media giants to archive footage of war in Ukraine; Google sued for use of NHS data

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In this weekly segment, ExchangeWire summarizes key industry updates in media, marketing and trade from around the world. In this edition: US politicians use social media platforms to record content about the war in Ukraine; Google is sued for its use of NHS patient data; Disney+ chooses to partner exclusively with family brands; and the UK government is launching a new app to fight social media spies.

Social media giants called on to save evidence of Russian war crimes

US politicians have written to numerous social media giants asking them to archive content about the Russian invasion of Ukraine, reports Sky News.

The bosses of Meta, YouTube, Twitter and TikTok have been asked to archive potential evidence of Russian war crimes against Ukraine. The request came in the form of letters from four prominent members of the Democratic Party, all of whom chair key committees on foreign affairs and national security in the House of Representatives.

Representatives Carolyn Maloney, DN.Y., chair of the oversight committee; Stephen Lynch, D-Mass., chairman of the National Security Oversight and Reform Subcommittee; Gregory Meeks, DN.Y., chairman of the Foreign Affairs Committee; and William Keating, D-Mass, chair of the Foreign Affairs Subcommittee on Europe, Energy, Environment and Cyber, released the letters with the specific request that social media companies “report or mark content as containing potential evidence of war crimes and other atrocities.”

A letter, addressed to Facebook founder and CEO of Meta Mark Zuckerberg and shown on CNBCreads that the representatives, “write to encourage Meta to take steps to preserve and archive content shared on its platforms that could potentially be used as evidence.” The letter adds that it would help, “the U.S. government and the international human rights and accountability community investigate Russian war crimes, crimes against humanity, and other atrocities in Ukraine.”

Although the letters are not legal obligations, the influence of these politicians lends considerable power to their request. As CNBC reports, social media companies have responded to requests like this in the past.

Google faces legal action for using UK patient data without ‘knowledge or consent’

Tech giant Google is sued for using the confidential medical records of British citizens to test a new smartphone application.

The data was shared with Google’s artificial intelligence arm, DeepMind, by the Royal Free NHS Trust in 2015. Generated from 1.6 million individuals, the data was used to test a new smartphone app called Streams, designed to detect kidney damage early. steps. Royal Free NHS Trust then gained access to the Streams and used them at a discount.

According to a leaked letter shared by Sky NewsThe NHS’s top data protection adviser deemed Royal Free Trust’s data-sharing relationship with Google as “inappropriate” in 2017. The deal was later ruled illegal by the Information Commissioner’s Office (ICO)who decided not to fine Royal Free Trust on the grounds that there was a lack of guidance in the sector.

This lawsuit against Google argues that the company “obtained and used a significant number of confidential medical records without patients’ knowledge or consent”, and therefore acted unlawfully. Brought to the High Court by Andrew Prismall, the lawsuit comes as the UK government explores new ways for the private sector to use NHS data to bolster the country’s developing AI sector and improve health outcomes. patient care.

“I hope this case can achieve a fair outcome and closure for the many patients whose confidential records have been – unbeknownst to the patients – obtained and used by these big tech companies,” Mr. Prismall commented. .

Disney+ partners exclusively with family-friendly advertisers

As the Disney+ streaming platform prepares to launch a new ad-supported tier for its service, the company is paying particular attention to the advertisers it works with, Variety reports.

Recent discussions between the streaming giant and ad agencies have suggested that Disney+ is wary of endorsing brands that might contradict its family brand. According to Variety’s sources, Disney has made it clear to agencies that it will not accept ads about alcohol or politics, and will refuse ads from rival entertainment platforms, which have the potential to attract subscribers.

While the degree of control Disney has over its ad-supported level is unusual, the company’s selective approach could work in its favor by creating a sense of exclusivity around Disney+ inventory, sparking interest media buyers. The platform’s claim that it will run ads at an average rate of four minutes per hour or less – less than NBCUniversal’s Peacock and Warner Bros.’ HBO Max. Discovery – is sure to add to the already fierce competition among advertisers.

These new details on Disney+’s level of advertising support appear as a rival platform Netflix cuts 150 jobs in the United States, reducing its North American workforce by approximately 2%. Netflix, which lost 20,000 subscribers in the first quarter of 2022, cited a drop in company revenue as the reason for the layoffs.

UK government launches new app to take down social media spies

the The UK government has launched a new app to stop people falling prey to spies on social media sitessuch as Facebook and LinkedIn.

Created by the Center for the Protection of National Infrastructure, Think Before You Link was developed following reports of foreign spies targeting UK nationals on an ‘industrial scale’. According to Ken McCallum, director general of MI5, the intelligence agency has seen “more than 10,000 disguised approaches on professional networking sites, from foreign spies to people across the UK”.

MI5 and the government believe these fake profiles are created to obtain national security informationMcCallum stating that “foreign spies actively work to build relationships with those working in government, high-tech companies, and academia.”

Think Before You Link aims to protect those targeted by these spies by helping them recognize suspicious accounts and perform their own “digital due diligence” checks on unknown contacts.

Steve Barclay, Chancellor of the Duchy of Lancaster and Minister responsible for cybersecurity, said it is “essential that we do all we can to protect ourselves and our information, ensuring that those with whom we connect online are who they say they are”. “, adding that” this new application will be an important tool in this company. “

LinkedIn, which reportedly stopped 11.6 million fake accounts from registering on the site in the first six months of 2021, said the platform “successfully removes fake accounts using information we uncover and intelligence from a variety of sources, including government agencies,” but added that the company “welcome[s] the ongoing efforts in the UK of the Center for the Protection of National Infrastructure.”

Also in the news:

– The special MadTech podcast: The future of UK advertising in a cookieless era

– Contextual video: what is it?

– By solving third-party cookies we can solve much more

– Context, cooperation and evolution: what we learned at ATS Madrid 2022

– Why user consent and first-party data are vital to the future of advertising

– Targeting without identity in a post-cookie world: questions and answers with Nano Interactive

– The future of the digital advertising media supply chain: Q&A with PubMatic

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