VIOOH Announces Partnership with Health and Wellbeing Media Business Tonic Media Network


Today (May 18, 2022), VIOOHthe world’s leading digital out-of-home (DOOH) market, announced a new partnership with Australia’s largest health and wellness media network, Toned media Network.

The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP), which currently has 36 Demand-Side Platform (DSP) partners worldwide, including The TradeDesk, Amobee and MediaMath .

“I am delighted to announce our strategic partnership with Tonic Media,” said Natalia Escribano, Chief Commercial Officer of VIOOH. “Tonic Media’s inventory nicely complements the inventory of our existing offering in Australia and I look forward to seeing the exciting programmatic DOOH campaigns to come from this new partnership,” added Escribano.

With health a priority now, more than ever before, Tonic Media Network’s mission is to improve the health and well-being of all Australians, by providing trusted, evidence-based consumer information to the point of service – in GP waiting rooms, pharmacies and Indigenous Medical Services. Tonic Media Network assets reach over 16 million people per month, through a network of 3,500 digital screens that cover all of Australia, including all capital cities and regional and remote towns.

Using VIOOH’s SSP and with access to Tonic Media’s market-leading health and wellness OOH inventory, this partnership enables more advertisers to create high-impact DOOH campaigns based on data and efficient throughout Australia.

Richard Silverton, CEO of Tonic Media Network, said: “We are delighted to be VIOOH’s first non-JCDecaux partner in Australia. As early adopters of programmatic DOOH, we know that this partnership provides VIOOH and its DSP partners with specific, highly contextual and relevant healthcare environments, complementing broader DOOH campaigns running on the platform.

Michael Tobin, Head of Partnerships and Programming, Tonic Media Network, added, “A key benefit of this partnership will be leveraging VIOOH’s global experience and knowledge of programmatic DOOH capabilities and utilizing these learnings for advertisers here in the Australian market”.

You can read more about the main inventory of Australia’s largest health and media network here.

At the end of last year, VIOOH published its annual report ‘State of the Nation: Programmatic OOH 2021‘ report. The report surveyed Australian agency and advertising executives about their perceptions of the programmatic DOOH (prDOOH) industry. The results showed that just over eight out of ten (82%) industry executives plan to integrate prDOOH more closely into multi-channel campaigns and 85% of executives are considering investing in prDOOH expertise – showing a huge opportunity for the DOOH industry in this market.


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