What sites should have age verification pop-ups?


Age verification pop-ups may be necessary not only for adult sites. Read this article to find out when age verification tools can be useful.

Some sites offer age-sensitive content that should only be accessible to visitors who are 18 years of age or older. In some countries and territories, the minimum threshold required is 19 or even 21 years old. From this article, you will learn what types of content should not be available for young users. Plus, you’ll learn how to add an age verification popup to your site.

Is age-sensitive content the same as prohibited content?

No, these are two different terms. Depending on your business location and jurisdiction, the following types of content may be classified as prohibited:

  • Weapon-related content
  • Any content that incites intolerance towards certain groups of people, bloodshed or other violent scenes
  • Any reference on recreational drugs, alcohol and tobacco related products
  • Content related to gambling
  • Suicide-related content

Children and adolescents perceive and interpret information differently from adults. They might believe that recreational drugs pose no threat to human health or that it’s cool to have a gun and use it to threaten people. Once they have developed such a stereotype, it will be almost impossible to explain to them that they are wrong. This is why this type of content is said to be prohibited.

You may have heard of online games leading to teenage suicide. Your players meet strangers online. The latter never divulge private information about themselves but quickly learn everything about the lives of their victims. They continue to manipulate the teenagers for a few weeks, then the poor young people kill themselves. Companies are required to label age-sensitive content to avoid such situations.

Game-related content does not necessarily need to be banned. The main point here is that underage users should not know about the possibility of playing for real money. They might want to try playing for real money and could lose a lot of money from their parents’ pocket.

What is adult content?

Here’s the most common definition of adult content: it’s something you wouldn’t like to discuss in your boss’s office or over dinner with the family. This is the definition that Google sticks to.

For example, erotic photos that show naked or semi-naked bodies may be classified as adult content. If adults talk about their sex lives on an Internet forum in medical terms, that’s adult content too, even if it’s not too explicit. Children should not be able to access erotic content. But if they encounter it, it probably won’t have as bad an effect on their psyche as the banned content.

As for the scenes of violence, everything depends on their degree of shock and detail. Murderers can take place even in cartoons for preschoolers (for example, a frog can eat an insect). Teenagers can legally watch news that informs them about wars and crimes. But if content focused on death, disease and other types of destruction becomes too disturbing, it can be classified as adult and in the most extreme cases as prohibited.

Why is it important to separate prohibited content from adult content?

This is important for businesses that want to show ads on various sites. For example, a medical device manufacturer might not mind placing their ad on a urology forum. But they would hardly agree to put the same banner on a site that glorifies the illegal consumption of drugs.

What can happen if a company places its ads on a site that offers age-sensitive content but does not have an age verification tool, for example https://claspo.io/blog /age-verification-pop-up-why-do-you-need-it-and-how-to-add-one-to-your-site/? The advertiser’s reputation could be tarnished. They could be criticized for promoting the dissemination of adult content among minors. Why doesn’t this company show its ads on sites that don’t have any adult content? Well, some companies might want to deliberately target adults. For example, they might want to promote gambling to adults or TV shows with violent scenes. This is why it is crucial to categorize content and label it accordingly.

What if your site has age-sensitive content?

First, it would be wise to consult a lawyer. You may never know all the legal nuances related to sensitive content.

Second, you need to determine which pages on your site have age-restricted content. If only selected pages have it, you need to add an age verification tool to those pages. If all pages include adult content, you should ask visitors to confirm their age as soon as they open the main page.

What does the best age verification tool look like?

Ideally, it should be a popup with two buttons: “Yes, I’m 18 or older” and “No, I’m younger”. Alternatively, you can add a box to the pop-up that the visitor can check to confirm that they have reached the age of majority. Or, you can ask the user to specify their birth date, month, and year in the pop-up window, but that might sound too boring.

Once the visitor confirms that they are of legal age, the pop-up should disappear. If the user is underage, you need to decide which URL you will redirect them to instead of giving them access to your content.

How can you create an age verification popup?

To create such a popup, you don’t need any coding or design skills. You can find a user-friendly and affordable tool online that allows you to create popups. You will be able to choose from a wide range of templates and customize them to fit perfectly with the visual aesthetic of your site. All of the templates offered by Top Tools are mobile-friendly. You can preview your popup before it goes live. Then you can stop or change its settings at any time.

Final Thoughts

I hope you found this article informative and now know why some sites need to have an age verification tool. As a business owner, you need to protect minors from content that might have a bad effect on their psychic. The easiest and most common way to verify the age of your visitors is to add a popup to your site. You can create such a popup with your own hands in less than ten minutes.

Last update: March 28, 2022


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