With social media websites, such as Mastodon, emerging as viable alternatives to Twitter, users have a wealth of options to choose from: The Tribune India


Sheet metal

Twitter, run by the world’s richest man, Elon Musk, now has a price – $8 for the blue tick for new and existing verified customers. And if that wasn’t enough, the reinstatement of Donald Trump’s account has added fuel to the fire! We take a look at how other social media websites, such as Mastodon, Tribel Social, and Hive Social, have become alternatives for celebrities and others leaving Twitter.

Tweet to change

A tweet from Elon Musk, “Use Signal,” in January 2021 shook markets, and shares of the not-so-popular Signal Advance, a tech component manufacturing company, soared, as he had refers to downloading the messaging service app. Signal, because it allows you to send encrypted messages.

Cut to November 2022, when Musk himself stepped in to replace Twitter’s CEO, the same users who downloaded Signal are finding replacements for Twitter! These include Mastodon, Social Tribe, Hive Social, and Truth Social, in addition to already popular ones like Reddit.

On Saturday, Mastodon’s official Twitter page (@joinmastodon) posted the information: “We just surpassed two million monthly active users, a new record! People vote with their feet. The future of social media doesn’t have to belong to a billionaire; it can be in the hands of its users.

This pretty much explains its user-friendly model, as it claims to be the largest decentralized social networking platform built on open web standards and not based on a profit motive.

This Is Us executive producer Ken Olin wrote, “I’m on @TribelSocial for the rest of the day. I have to wean myself off of this soon…”

Another, Hive Social (@TheHIVE_Social) tweeted: “1,000,000 besties and the number keeps growing! Thank you to everyone who followed us, joined, shared their Hive posts and profiles, invested in our WeFunder, and overall gave us incredible support! It hit the Top 20 on the US App Store and saw a one million user boost over the weekend.

(Contributed by Sukhmani Kooner)

Understanding the Juggernaut

  • Right after downloading Mastodon and clicking the Create Account button, you can choose a server based on region, interest, or general purpose.
  • These servers are user-managed, but that doesn’t mean that your choice (server) will prevent you from messaging anyone on the microblogging site. There is a wide range of categories, such as general, regional, art, music, journalism, activism, LGBT, games, technology, academia, fur, food, among others.
  • Mastodon was first launched in 2016, but the reason it hasn’t caught on is one of its strengths: decentralization! Because the community you join puts you in a group. For example, some have servers for their country; similarly, a community could be about people who love cats — mastodon.cats.
  • Updates are called “toots”, instead of tweets, and hearts have been replaced with stars.
  • There is no official profile verification process on the site. However, the company may verify the links on people’s profiles to confirm that they are the owners.


Although MIT Technologies and Bot Sentinal claim that Twitter has lost around one million users since the change in ownership, Musk did not acknowledge the same. “Twitter usage is at an all-time high,” Elon Musk shared, validating it with a graph showing that Twitter’s monetizable daily active users (mDAUs) are growing rapidly – from 240 million to 255 million since July, while the American mDAU alone is up three million. On the other hand, Meta CEO Mark Zuckerberg also rolled out monetization tools for Facebook and Instagram users in June this year. This was a test phase reserved for creators, old and new, to be discovered and win directly. Initially, Meta had planned to implement it in 2023, but then it happened earlier than expected. Nevertheless, this monetization of social networks is inevitable; it will happen sooner or later. Only Musk has a more rogue approach! Or as actress Tara Dublin put it in a ‘pinned’ tweet on her account, ‘I’m ‘me’ in case Elon Musk decides to withdraw my blue check because I refused to be extorted to repay his bad #Verified investment.”

The mascot

Unlike Twitter’s bird, Mastodon’s mascot is an elephant on a green hill. It resembles a “mastodon or mammoth” belonging to the extinct genus Mammut (family Mammutidae), which inhabited North and Central America during the late Miocene or Pliocene.


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