WordPress vs. Tumblr vs. Blogger

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In some circles, a blog looks like a humble website where you share your latest vacation photos. But in the corporate world, blogging has the underlying dimensions of inbound marketing. In a HubSpot report, 69% of businesses attribute their lead generation success to blogging.

A blog can humanize a brand, help increase search engine traffic, and over time help establish your brand as a thought leader in whatever topic you write about.

WordPress, Tumblr, and Blogger are three popular blogging platforms (the first serving 30% of the known internet). Following our Medium vs WordPress comparison, it’s time to evaluate two more blogging solutions.

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WordPress

Founded by Matt Mullenweg in 2003, it’s fair to say that WordPress has set the bar for all blogging platforms just based on the numbers. After all, it has just under 60% of the CMS market share, with Joomla coming in second with just under 6% of the market.

WordPress is available in two similar but distinct versions; WordPress.com and WordPress.org.

WordPress.com

WordPress.com provides the easiest route to enter the world of WordPress. It’s free to use and all you need to do is register with the site, pick a theme, and you’re good to go on your blogging journey.

You receive a WordPress URL as standard, but you can opt for a custom domain for $ 13 per year. A premium plan is also available where you can remove ads and monetize your site. This free hosted version gives you all the benefits of WordPress, including the user-friendly interface and preinstalled plugins. Additionally, support, security, and maintenance are all taken care of by Automattic itself.

However, the free hosted version offers little room for customization and you cannot install third-party themes and plugins to add more features and functionality. If you want to install third-party plugins and themes on WordPress.com, you need to upgrade to the business plan which costs around $ 299 per year.

WordPress.org
Wordpress.org
PHOTO: Shutterstock

WordPress.org is the self-hosted version of WordPress. It is a free and open source platform that you can download and host anywhere you want through the services of a decent hosting provider. Once you’ve hosted your site, you’re free to do whatever you want.

Unlike the free hosted version, WordPress.org lets you install a plethora of third-party plugins and themes. The WordPress plugin directory contains over 50,000 free and premium plugins that can help you add an array of features, customizations and improvements to your site, from email marketing integrations to advanced analytics and everything in between. .

Plus, as an open source, self-hosted solution, you have full ownership and control of the code. This is great if you have the skills to use this freedom, but on the other hand, full ownership means that you are also in charge of updating and maintaining your WordPress website, which can get complex when you add plugins into the mix.

WordPress.org regularly posts updates that you need to install. These updates are essential to maintaining the security of your site. Not installing updates on time can leave your site vulnerable to cyber attacks. Additionally, open source platforms allow anyone to access code, including hackers.

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Blogger

Of the three blogging platforms, Blogger is actually the oldest blogging solution launched in 1999. It has played a key role in popularizing blogging, both professionally and personally. Evan Williams of Pyra Labs is the man who started Blogger before finally selling to Google in 2003.

Creating an account on Blogger is free. In fact, all Google members get a free domain “.blogspot.com” as part of the free plan. If you want a custom domain, you can purchase one and point it to your Blogger site.

Blogger is easy to set up and use, as you would expect from any Google product. You can choose from a selection of site themes and use the drag and drop page designer. Blogger is also integrated with Adsense so you can quickly monetize your site. And as a hosted blogging platform, Google takes care of security, updates, and maintenance, so you can focus on publishing content.

Blogger is first and foremost a pure blogging platform, and that in itself has many limitations. Besides presenting your blog content in reverse chronological order on the main homepage, it doesn’t give you the option of creating a static homepage or landing page. There is very little versatility to develop and scale your Blogger site beyond a simple blog site.

Also, in terms of customization, you are somewhat limited in what you can do. You are limited to the options available on the theme editor. Any further customization would require you to manually change the HTML and CSS coding in the back end, and this can only be considered a benefit if you know how to code.

Additionally, Blogger does not have a dedicated customer support team. If there is a problem, you will need to go to forums or search search engines for solutions.

Tumblr

Tumblr is actually a microblogging platform, closer to Twitter than to WordPress. Founded in early 2007, Tumblr has grown into a global internet phenomenon, gathering 426 million users in July 2018.

Creating a Tumblr blog is free, and you can choose from a range of free themes. Premium themes are available between $ 9 and $ 49. For the added cost, premium themes offer a greater degree of customization and administrative capabilities than its free counterparts, unless you are unfamiliar with HTML and CSS coding.

The minimalist interface is user-friendly and allows you to schedule your posts yourself and integrate them into Google Analytics. But perhaps Tumblr’s most valuable asset is its vibrant community. This makes it easier for you to grow your audience, answer questions from readers, and share content from other users.

To be successful on Tumblr, you need to adapt to their relatively unique format. Tumblr’s algorithm prefers posts that are rich in images and light in copy. If you intend to use Tumblr to write long articles without images, you will have a hard time building an audience. Instead, Tumblr is better suited for visually appealing brands that have high-quality images to share.

Similar to Blogger, Tumblr doesn’t give you much room for growth or additional functionality. There are no widgets or plugins to improve the functionality of the platform, for example. Additionally, we have yet to see any established brands using Tumblr as their primary publishing platform. Instead, it is seen as a complementary solution to reach the growing number of Tumblr users.

Which Blogging Platform Is Best For Your Business?

If you’re looking to start a business blog that can eventually expand and accommodate things like web forms, email marketing integrations, advanced analytics, and even ecommerce, WordPress.com or WordPress. org is almost certainly the best option here.

However, Tumblr has a growing and dedicated community that has its own culture, and if your brand is more about imagery than words, Tumblr could be the way to go. Plus, unlike WordPress.org, you won’t have to worry about updating and maintaining your Tumblr blog.

Blogger, on the other hand, is arguably the simplest platform of the bunch, which is both a good and a bad thing. You can start posting quickly, but the lack of customization and extension means it’s only really useful for small, personal bloggers. Monetization through Google Adsense is a plus, but it’s not exactly a feature that businesses will want to leverage.

What is your favorite blogging platform? Let us know in the comments below.

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